Cheil Worldwide SW Asia has announced the appointment of Elvis Sequeira as national creative director. He will be head of creative for SWA regional office of Cheil and work closely with Cheil’s global creative team.
Sequeira, currently a director with Good Morning Films, has spent two decades in what he calls "the business of fun". He began his career as a copy trainee with Clea, which was followed by brief stints at Mudra and Interact-Vision. He moved to Lowe Lintas, where he became creative head on the Bajaj business, and also worked on Jet Airways, Johnson’s Baby, Shaw Wallace and ICICI-Prudential. He then shifted to Percept/H as national creative director, before joining JWT Delhi as vice president and executive creative director, heading businesses such as Hero Honda, Sony, Pepsi, Monster.com, and leading new business wins.
“Elvis is recognized for his zeal and lucidity in delivering compelling, consistent and cross-pollinating brand experiences. I see him uniquely positioned to take Cheil to the next level, empower our creative squad and continue to strengthen our unique Idea Engineering process," said Alok Agrawal, chief operating officer, SW Asia, Cheil Worldwide.
Sequeira said, “I liked what Jae Kim, MD Cheil India, said when we met, that he wanted Cheil to be an “idea heaven” over the next few years. It’s something I vibe with and I love the clarity of the vision. I know what a tremendous task Alok and his team have accomplished in creating, consolidating and getting Cheil to where it is today, so, in a way my job is to help evolve the agency, try new things. Alok and I both agree that fearlessness is going to drive the agency forward, that was reason enough to start off what I believe will be a beautiful partnership.”
