Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Feb 28, 2024
16% of TV ad spend will be devoted to addressable TV products and services on connected TVs by 2026: GroupM
Currently, addressable advertising accounts for 9.8% of TV's ad spends
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Advertising
Jul 21, 2023
Sparsh Ganguli exits GroupM
Just Published
Advertising
3 days ago
Netflix announces ad tier milestone and adtech platform
The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.
Advertising
3 days ago
Whisper unveils new phase of #KeepGirlsInSchool to ...
The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.
Advertising
3 days ago
Group M broadens remit of Wavemaker global chief ...
Jenner will remain as Wavemaker global chief executive.
Advertising
3 days ago
Samsung's LTE Galaxy Watch6 campaign unlocks ...
The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.
