Campaign India Team
Apr 18, 2017

Vodafone navigates an elderly couple through their second honeymoon

Watch the ad films conceptualised by Ogilvy & Mather here

Vodafone's campaign for the IPL shows an elderly couple celebrate their second honeymoon. The campaign has been conceptualised by Ogilvy & Mather and consists of two films that focus on the brand's 'data strong network' proposition.
 
The first film shows the elderly couple at a station. The man, who is talking to his daughter through a video call asks her about the person who was to pick them up from the railway station. The girl tells him to look out for a person with a ponytail. The elderly man spots him thanks to the description and embarks on his second honeymoon with his wife in Goa. 

The second film shows day two of the trip. The couple are on a bike and stop by a road side shop to ask for directions to the 'Dil Chahta Hai' fort. Instead of getting a definitive route, the people confuse him. Google Maps comes to the rescue and the couple get to their destination.
 
Siddharth Banerjee, EVP, marketing, Vodafone India, said, "Our research and consumer insights indicate that mobile internet is increasingly being used by customers across age groups for multiple applications like live streaming, maps, movie download, group video calls, etc. Vodafone continues to invest in building Vodafone SuperNet 4G - 'the data strong network' to provide a fast and consistent mobile internet experience for our customers. Our latest campaign captures moments from the life of an old couple who are young at heart and out on a trip to make the most of now with the data strong network."
 
CREDITS:
 
Client: Vodafone India 
Creative agency: Team Ogilvy 
Production house: Nirvana Films
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Himani Kapadia appointed as CEO, India, SapientRazorfish and DigitasLBi
Premium
1 day ago

Himani Kapadia appointed as CEO, India, SapientRazor...

Charulata Ravi Kumar, who led the SapientRazorfish India business moves on from the organisation

Premium
Dads #sharetheload and the glory at D&AD
Premium
2 days ago

Dads #sharetheload and the glory at D&AD

India strikes the Yellow line at the awards for the second time in three years

Premium
I-Com Global Summit 2017: How to champion native advertising
Premium
2 days ago

I-Com Global Summit 2017: How to champion native ...

Ilana Westerman and Keenan Timko in discussion with Guy Hearn on day four of the summit