Campaign India Team
Nov 03, 2014

MMGB: Dumb ways to die, on Halloween

Watch the film conceptualised by McCann Erickson Melbourne here

It is the Monday after Halloween and if you're still hankering for a dose of morbid fun, Metro Train's latest Dumb Ways to Die video is just what you need. 
 
Conceptualised by McCann Erickson Melbourne, the Halloween video has two versions; trick and treat. A selection during the video leads you to either of those. 
 
Let's just say egging somebody's house just because they don't hand out candy could be fatal; but it would be just as bad they did treat you.
 
Either way, Metro Trains wished everyone to be safe around Halloween... and trains.
 
With that in mind, have a safe week ahead!
 
Credits
 
Client: Metro Trains Melbourne
Agency: McCann Erickson Melbourne
 
Source:
Campaign India

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