Advertising
Campaign India Team
Nov 03, 2014

MMGB: Dumb ways to die, on Halloween

Watch the film conceptualised by McCann Erickson Melbourne here

It is the Monday after Halloween and if you're still hankering for a dose of morbid fun, Metro Train's latest Dumb Ways to Die video is just what you need. 
 
Conceptualised by McCann Erickson Melbourne, the Halloween video has two versions; trick and treat. A selection during the video leads you to either of those. 
 
Let's just say egging somebody's house just because they don't hand out candy could be fatal; but it would be just as bad they did treat you.
 
Either way, Metro Trains wished everyone to be safe around Halloween... and trains.
 
With that in mind, have a safe week ahead!
 
Credits
 
Client: Metro Trains Melbourne
Agency: McCann Erickson Melbourne
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

Birla Opus Calista showcases stain resistance in new campaign

2 Birla Opus Calista showcases stain resistance in new campaign

ICC World Cup: Where does women’s cricket stand after historic win?

3 ICC World Cup: Where does women’s cricket stand after historic win?

WPP brings in McKinsey to advise on strategic review

4 WPP brings in McKinsey to advise on strategic review

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Agencies must prove ROI, not just impressions

7 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

8 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

9 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

10 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Just Published

GrowthJockey’s Intellsys introduces AdGPT to advance marketing decisions
Advertising
57 minutes ago
Campaign India Team

GrowthJockey’s Intellsys introduces AdGPT to ...

The prescriptive ad intelligence system is designed to help marketers shift from data analysis to actionable decisions.

Reebok and Dove unveil limited-edition ‘Reborn Stronger’ collaboration
Advertising
23 hours ago
Campaign India Team

Reebok and Dove unveil limited-edition ‘Reborn ...

The limited-edition collection is inspired by resilience and the process of rebuilding.

Avvatar partners with Janhvi Kapoor to promote smart protein snacking
Advertising
23 hours ago
Campaign India Team

Avvatar partners with Janhvi Kapoor to promote ...

It has collaborated with Janhvi Kapoor to strengthen its positioning in India’s growing high-protein snacking market.

Little celebrates Children’s Day with 1001 tunes for the little ones!
Marketing
1 day ago
Campaign India

Little celebrates Children’s Day with 1001 tunes ...

Working with Punt Creative and AI music platform Suno, Little's put together what might be one of the biggest children's music releases in recent memory. The album covers seven Indian languages, multiple genres, and different moods, basically trying to have something for every possible baby situation parents find themselves in.