Campaign India Team
Nov 03, 2014

MMGB: Dumb ways to die, on Halloween

Watch the film conceptualised by McCann Erickson Melbourne here

It is the Monday after Halloween and if you're still hankering for a dose of morbid fun, Metro Train's latest Dumb Ways to Die video is just what you need. 
 
Conceptualised by McCann Erickson Melbourne, the Halloween video has two versions; trick and treat. A selection during the video leads you to either of those. 
 
Let's just say egging somebody's house just because they don't hand out candy could be fatal; but it would be just as bad they did treat you.
 
Either way, Metro Trains wished everyone to be safe around Halloween... and trains.
 
With that in mind, have a safe week ahead!
 
Credits
 
Client: Metro Trains Melbourne
Agency: McCann Erickson Melbourne
 
Source:
Campaign India

Just Published

5 hours ago

Shriram Life launches AI-created campaign featuring ...

The AI-generated multilingual campaign promotes its flexible term plan, Flexi Shield.

5 hours ago

Mondelez introduces Lotus Biscoff to India with ...

The company hosted an immersive event designed as a sensorial environment, featuring large-scale installations, tasting zones inspired by Indian tea and coffee rituals, and creator-led spaces.

6 hours ago

Junglee Games elevates co-founder Kapil Rathee to ...

This planned leadership transition is aligned with Flutter Entertainment’s Asia Pacific strategy.

6 hours ago

CloudTV expands content portfolio through Swastik ...

This partnership will allow CloudTV to strengthen its FAST channel offering with culturally themed and mythology-led programming.