Campaign India Team
Nov 03, 2014

MMGB: Dumb ways to die, on Halloween

Watch the film conceptualised by McCann Erickson Melbourne here

It is the Monday after Halloween and if you're still hankering for a dose of morbid fun, Metro Train's latest Dumb Ways to Die video is just what you need. 
 
Conceptualised by McCann Erickson Melbourne, the Halloween video has two versions; trick and treat. A selection during the video leads you to either of those. 
 
Let's just say egging somebody's house just because they don't hand out candy could be fatal; but it would be just as bad they did treat you.
 
Either way, Metro Trains wished everyone to be safe around Halloween... and trains.
 
With that in mind, have a safe week ahead!
 
Credits
 
Client: Metro Trains Melbourne
Agency: McCann Erickson Melbourne
 
Source:
Campaign India

Just Published

6 hours ago

Attention, not viewability, drives impact: ...

As marketers move beyond viewability as a proxy for effectiveness, a new global study from mCanvas and Lumen Research offers fresh evidence for the industry’s growing focus on attention metrics. The meta-analysis, conducted across 110 campaigns in 19 categories and nine markets, reports a strong correlation between higher Attention Per Mille (APM) and improved downstream outcomes such as CTR, recall, and purchase intent.

7 hours ago

YouTube's Big India Push: AI Tools Meet Education ...

YouTube held its annual Impact Summit in New Delhi last week, and the announcements weren't just about views or subscribers. The company rolled out AI tools, forged partnerships with educational institutions, and dropped some numbers that paint a picture of just how embedded the platform has become in India's economy.

10 hours ago

WhatsApp slows down to show what distance feels like

A near 10-minute film turns everyday voice notes into a rural love story, offering a fresh lens on long-distance relationships in India.

10 hours ago

While rivals look outward, WPP is consumed by its ...

WPP grapples with an inherited “failure of modern corporate governance,” Darren Woolley writes. Cindy Rose must now prove that the next chapter rests on integrity rather than growth at any cost.