Campaign India Team
Apr 03, 2018

Hotstar to reward cricket fans' super powers

Watch the ad film conceptualised by DDB Mudra Group

Hotstar has rolled out a film for its 'WatchNPlay' initiative for the IPL. 
 
Conceptualised by DDB Mudra, the film shows the protagonist, 'Duggal' predicting the result of the next ball. This makes him extremely popular around whoever he is. While one such moment, a couple of people challenge his intellect by stating that even they predicted the same as him. The voice over introduces the 'WatchNPlay' feature on Hotstar which encourages users to choose their expected result of each delivery. 
 
Hotstar positions 'WatchN'Play' as a skill-based game and will reward winners with prizes.
 
CREDITS
 
Client: Hotstar
Creative agency : DDB Mudra Group
Director : Nikhil Rao
Production house : Jamic Films
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Lucky number: India, China rank number 13 on D&AD awards tally
Premium
15 hours ago

Lucky number: India, China rank number 13 on D&AD ...

India finishes with a total tally of nine Pencils in this year's awards

Premium
Republic TV hires What’s Your Problem as content creation partner
Premium
16 hours ago

Republic TV hires What’s Your Problem as content ...

The partnership will include creating advertiser funded programmes or branded content

Premium
Tata Sky and Netflix to join hands
Premium
18 hours ago

Tata Sky and Netflix to join hands

The partners call it the next innovation in content delivery

Premium
Unmetric Engagement Meter: Most viewed on YouTube (11-20 April)
Premium
19 hours ago

Unmetric Engagement Meter: Most viewed on YouTube ...

Videos from Oppo, Samsung, Van Heusen and more...