There isn’t any reward for doing what’s right. Hyundai’s #BeTheBetterGuy campaign lauds the ones who obey traffic rules. #BeTheBetterGuy is their initiative to give out the brand’s message about traffic etiquette for the second year running.
The latest campaign talks about the most inadvertently flouted traffic rules that have proven to lead to fatal mishaps. These include, drinking and driving, using mobiles while driving, over speeding, violation of traffic lights and the menace of underage driving.
Madhavi Karunakaram Guha, Senior GM, Account Planning, Innocean Worldwide, says, “It is important to portray life situations that the viewers can relate with. In today’s age recognition of a deed well done is of utmost importance for people to feel motivated."
S M Talha Sr. ECD, Innocean Worldwide, says, “This campaign is done with a difference. It moves beyond homilies and self-promotion. It tugs your heart using relatable human stories that are real and persuasive. And we use these stories to take create engaging and appreciative environment for exemplary drivers to keep following the safe driving practices.”
Client: Hyundai Motor India
Sr. general manager and group head marketing: Puneet Anand
Head - marketing PR: Ravi Sharma
Senior manager - marketing PR: V Anand
Agency: Innocean Worldwide India
Sr. ECD: S M Talha Nazim
Writers: Saminder Ghai and Aman Aggarwal
Executive Director: Arjun Modayil
General Manager: Anushina Rajesh
Group Account Director: Neetu Gour
Digital: Abhishek Chhabra, Devashree Sinha
Production House: Ubik Films Ltd.
Director: Surjo Deb
DOP: Tapan Basu
Producers: Sonu and Saikat