sheena iyengar
Feb 25, 2019
'Brainstorming is not a good thing': Sheena Iyengar, Columbia Business School
Sheena S Iyengar, the S T Lee professor of business at the Columbia Business School spoke to Prasad Sangameshwaran of Campaign India at the sidelines of the IAA World Congress, Kochi. Excerpts from the conversation:
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Feb 25, 2019
IAA World Congress: Pictures from day three
View images from the last day of the three-day festival held in Kochi.
Jun 24, 2016
Cannes Lions 2016: Sambit’s blog: The Problem of Plenty
The creative head of DDB Mudra North bids adieu to the festival, inspired by ‘plenty’
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