sangeeta talwar
Jaago Re returns with a focus on corruption in college admissions
TATA Tea has continued with its idea of Aaj Se Khilana Bandh, Pilana Shuru, in its latest film for the Jaago Re campaign. The tea brand’s latest idea that is conceptualized by Lowe Lintas revolves around corruption in the field of college admissions and how parents pay a huge sum as a bribe to get their children into good colleges. The new slogan is 'Chai Piyo, Padhai Karao'.
Tata Tea tightens noose around corruption
On the occasion of the Anti-Corruption Day (9 December), Tata Tea relaunched its website www.jaagore.com. The tea brand has adopted the thought of the Khilana Bandh, Pilana Shuru – i.e. if individuals stop paying bribes, they can help check and reverse corruption.
Tata Tea drives two minute onscreen blank out for Jaago Re campaign
Tata Tea has used the current ‘election’ mood in the country to drive home their ‘Jaago Re’ campaign to convince people to exercise their right to vote on election day. Lowe Lintas, which created the 'Jaago Re' campaign for the tea brand, has conceptualized and created a two minute blank out on 8 to 10 prime news channels which will feature a blank screen, followed by the sound of a man snoring in the background.
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