sahara
'Sur-Kshetra' gets firepower of Colors and Sahara One
Campaign India caught up with Colors’ Raj Nayak and Sahara One's Suresh Mishra to learn more about their new show, ‘Sur- Kshetra’
Hindi GEC ratings: Star Plus returns to the top in week 33
Zee drops 46 points to fall from first to third place
"We don't want to get into the hardcore soap arena," says Anand Chakravarthy
BIG Magic's Anand Chakravarthy talks about the marketing strategies behind promoting the channel's content
STAR Plus pulls away
As the Hindi GEC space gets more cluttered, STAR Plus (367 GRPs, TAM, Week 28, CS 4+) widens the gap between itself and the number 2, Zee (231 GRPs) bolstered by strong performances by Bidayi and Jo Jeeta Wohi Superstar. Sony (94 GRPs), Imagine (90 GRPs) and 9X (86 GRPs) slug it out for the third spot.STAR One and Sahara continue to be in the consideration set for the third spot with GRPs in the high 70s.Viacom 18's Colors launches on Monday, 21 July to queer the pitch for the incumbents.
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