power play

Apr 21, 2015

Power Play @ IPL 2015: 'We have been able to reach out more audiences in a more cost effective manner'

Rajat Mehta, president, marketing and corporate communication, Yes Bank, on the brand's plans for eighth edition

Apr 08, 2015

Power Play @ IPL 2015: 'Our masterstroke is going to be the power of our creatives...'

Ronita Mitra, SVP - brand communications and insights, Vodafone India, explains the brand's plan ahead of the eighth edition of the Indian Premier League.

Feb 18, 2015

Campaign India Power Play: Raymond

Madhu Dutta, marketing head - lifestyle business, Raymond, explains the brand's plans for the ICC Cricket World Cup 2015