life insurance
The CMO's MO: Work culture is the freedom to critique - Nitin Mehta
Bharti Axa's chief customer officer and head – marketing, digital and online sales underlines the need to break free from 'made-to-order working cultures' while highlighting the 'rampant mis-selling' in the insurance sector that needs to be curbed
Aegon rewrites the Bro-Code
Watch the film conceptualised by Handloom Picture Company here
Max New York Life launches integrated campaign for 'Shiksha Plus'
Max New York Life has launched I-Genius, which it describes as a 'comprehensive parent-child nurturing programme', that will support talent development of children by identifying and rewarding those kids display all-round skills.The launch of this programme comes close on the heels of the company's announcing its child plan, Shiksha Plus. To promote the same, it has unveiled a 360-degree campaign.
Mudra Connext bags IndiaFirst Life Insurance media biz
Mudra Connext has won the media mandate for IndiaFirst Life Insurance, which is a JV between Bank of Baroda, Andhra Bank and Legal and General (UK). The business will be handled out of Mumbai office.
Birla Sun Life Insurance enlists brand ambassadors
Birla Sun Life Insurance has announced the appointment of cricketers Yuvraj Singh, Virender Sehwag, Suresh Raina and Rohit Sharma as the company's brand ambassadors and will be launching its first campaign with the new brand ambassadors for its ‘Wealth with Protection Solutions’ category from September 1.
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