earned media

Is the value of earned media diminishing?
Jul 27, 2021
Surekha Ragavan

Is the value of earned media diminishing?

Experts acknowledge the challenges in this climate for PR pros to secure earned coverage and discuss how one can do so

“Earned media will lead owned or paid media”: John Kerr
Jul 18, 2014
Ananya Saha

“Earned media will lead owned or paid media”: John Kerr

The MD of Zeno Group Asia talks about emerging trends, potential partnerships with specialists and competition

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bisleri India on the hunt for a new creative partner

1 Bisleri India on the hunt for a new creative partner

Weekend Fun: The Blue Film Festival

2 Weekend Fun: The Blue Film Festival

Hindustan Unilever announces leadership changes, appoints new executive director

3 Hindustan Unilever announces leadership changes, appoints new executive director

Venke Sharma joins Sprinklr after departing from Disney

4 Venke Sharma joins Sprinklr after departing from Disney

Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

5 Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

Jindal Steel celebrates the grit of India in new campaign

6 Jindal Steel celebrates the grit of India in new campaign

Cadbury Perk campaign features Alia Bhatt in a light-hearted approach to life's everyday challenges

7 Cadbury Perk campaign features Alia Bhatt in a light-hearted approach to life's everyday challenges

Times of India launches 'My City, My Art' challenge for World Art Day

8 Times of India launches 'My City, My Art' challenge for World Art Day

The future is female: The rise of women entrepreneurs in India

9 The future is female: The rise of women entrepreneurs in India

Times Power of Print throws down the gauntlet to ad agencies

10 Times Power of Print throws down the gauntlet to ad agencies