Customer engagement is a better term for this evolving discipline - it's no longer about using data to sell but about improving lives.
As a member of the Lions Direct jury, Rajat Sethi suggests ways that Asia can up its game in the category in time for next year's festival.
Event scheduled for 22 to 24 January in Delhi; themed ‘Be there, be the change’
Power of ‘i’ theme at this year’s event on 4 and 5 June in Mumbai
BBDO India, the youngest agency of BBDO Worldwide and the Omnicom group, has announced the launch of Proximity - to meet the integrated and interactive marketing needs of its rapidly expanding client base in India.The new division of BBDO India will be led by Ranjeev Vij, who returns to BBDO after a gap of eight months.Proximity India has been established to provide expert communication insights, ideas and creative marketing initiatives that are designed to change individual consumer behavior.
Goafest has appointed Prakash Varma as the jury chairman – Film Craft category for the Creative Abby awards at Goafest 2010. The Film Craft category is exclusively for film producers and directors of ad films.As a director with Nirvana Films, Varma made his mark with films for Vodafone, Tata Indicom, Virgin Mobile, Titan, DTC Nakshatra among others. Nirvana had won a Silver Lion at Cannes, for Neo Sports 'Gas' TVC in 2008 as well as the London International Awards for the same film.
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