direct marketing

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The changing face of direct marketing
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Jul 31, 2015

The changing face of direct marketing

Customer engagement is a better term for this evolving discipline - it's no longer about using data to sell but about improving lives.

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Cannes lessons: How Asia can do better in Direct
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Jun 25, 2014

Cannes lessons: How Asia can do better in Direct

As a member of the Lions Direct jury, Rajat Sethi suggests ways that Asia can up its game in the category in time for next year's festival.

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SAP’s Rajesh Kumar to chair DMAi 2014 Convention
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Nov 18, 2013

SAP’s Rajesh Kumar to chair DMAi 2014 Convention

Event scheduled for 22 to 24 January in Delhi; themed ‘Be there, be the change’

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Stage set for DMAi Convention and Awards 2013; 30 entrants in the fray
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Jun 04, 2013

Stage set for DMAi Convention and Awards 2013; 30 entrants in the fray

Power of ‘i’ theme at this year’s event on 4 and 5 June in Mumbai

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Ranjeev Vij returns to BBDO India to head Proximity
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May 06, 2010

Ranjeev Vij returns to BBDO India to head Proximity

BBDO India, the youngest agency of BBDO Worldwide and the Omnicom group, has announced the launch of Proximity - to meet the integrated and interactive marketing needs of its rapidly expanding client base in India.The new division of BBDO India will be led by Ranjeev Vij, who returns to BBDO after a gap of eight months.Proximity India has been established to provide expert communication insights, ideas and creative marketing initiatives that are designed to change individual consumer behavior.

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Prakash Varma, Ramesh Iyengar on Goafest 2010 jury
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Mar 29, 2010

Prakash Varma, Ramesh Iyengar on Goafest 2010 jury

Goafest has appointed Prakash Varma as the jury chairman – Film Craft category for the Creative Abby awards at Goafest 2010. The Film Craft category is exclusively for film producers and directors of ad films.As a director with Nirvana Films, Varma made his mark with films for Vodafone, Tata Indicom, Virgin Mobile, Titan, DTC Nakshatra among others. Nirvana had won a Silver Lion at Cannes, for Neo Sports 'Gas' TVC in 2008 as well as the London International Awards for the same film.