direct
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I-Com Global Summit 2018: ‘Unbiased measurement has become a major problem’
A panel discussed how data can be used in creative development
Learning from direct: Old-school lessons for digital marketers
Digital marketers would do well to heed the advice of past masters of direct marketing.
‘Live Brief’ at DMAi and Campaign India Digital Crest Awards 2013: ‘Raise funds for Laadli’
Agencies invited to create direct marketing and digital campaigns, to raise funds for a national campaign against gender discrimination
India@Cannes2012: Ogilvy strikes first metal for India, wins a Bronze Direct Lion
The agency's 'iFOLD Vodafone India Saving Paper' entry won in the 'Best Low Budget Campaign' sub-category. Indian agencies drew a blank in PR, Promo and Activation Lions.
India@Cannes 2012: Four shortlists in Promo, eight in Direct, one in PR Lions
Nine ad agencies in the fray: BBDO, DDB Mudra, Leo Burnett, O&M, McCann, JWT, Cheil, M&C Saatchi and Percept/H. The Practice Porter Novelli makes the cut in PR Lions.
Goafest 2012: Ogilvy wins Grand Prix in Digital and Interactive category at Creative Abbys
Ogilvy India, DDB Mudra, Sapient Nitro, Jack In The Box Worldwide and Leo Burnett also won Golds across Design and Direct categories
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