collaboration
Opinion: With creativity first, business will follow
Client relationships are not enough anymore, contends the author, as ideas drive agency revenue
Cannes Lions 2016: “We live in an age that prizes authenticity”: Anna Wintour, Conde Nast
Delivering the keynote, the speaker underlined the need to pursue big ideas in the digital age
Marketers serious about collaboration must blast through silo walls
Communications walls may be collapsing but internal barriers still stand, contends the author
Babita’s blog: One Vs WON
The strength of individuals lies in the teams behind them, underlines the author
The creative face of collaboration and media, arrives
Tony Sarmiento moved from the creative agency side, to form what he bills as Philippines’ ‘first fully integrated’ media agency. He tells us why.
OPINION: How agencies can collaborate better (No, seriously)
Kevin Lynch, executive creative director at Energy BBDO and senior vice-president, creative lead at Proximity, shares practical tips for making multi-agency collaborations successful.
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