bhaichung bhutia
Opinion: Football looks on, as hockey branding blooms
The timing of the WSH has seen it get brands like Vodafone, Bridgestone and Imperial Blue as sponsors
Q&A: Bhaichung Bhutia and Carlsberg’s Subodh Marwah
Subodh Marwah, marketing director, Carlsberg India, talks about Carlsberg’s marketing plans while Bhaichung Bhutia talks about the potential of the Indian football market
Nike to salute Bhaichung Bhutia in his farewell match
The brand has created a special video for Bhaichung Bhutia that can be accessed on Nike’s Football Facebook page
Delhi braces for PR battle
April 17th is D-day for the Chinese government and Olympic sponsor brands who will be watching the four year tradition of the Olympic torch relay make its Delhi entry. It’s a PR nightmare waiting to unfold. With India being the largest centre for Tibetan refugees, the government will be prepared for the worst, if the recent incident in Paris is any indicator of the growing anti-Beijing protests taking place. Indian footballer Bhaichung Bhutia, a practicing Buddhist, who was scheduled to be a part of the torch relay, backed off citing his support for the cause of Tibet.
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