andrew robertson
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Why BBDO chief Andrew Robertson sees value in humour
SPIKES PREVIEW: Ahead of his keynote at Spikes Asia, the global CEO doubles down on his advocacy for bringing back humour in advertising—despite how difficult it can be to pull off—with or without AI
BBDO's global CEO on lessons learned from remote training
After implementing a global remote training programme with Facebook and Google last year, BBDO's Andrew Robertson talks about successfully applying learnings to client campaigns
BBDO CEO Andrew Robertson addresses lay-offs, salary cuts and furloughs
Creative leader Greg Hahn among high-level talent laid off from BBDO.
Cannes Lions 2016: 'The language has to be local': Marcello Serpa
The Lion of the St Mark recipient this year was in conversation with Lions Festivals CEO Philip Thomas
Marketers: Retain a sense of fear and learn to manage risk
We are often inclined to think that the best creative people should be bold or even fearless, but that is probably misguided, panelists in a session hosted by Campaign Asia-Pacific said
Spikes Asia 2012: Charles Dickens on Twitter? What the ad world can learn from the literary legend
Literary legend Charles Dickens would have almost certainly been a regular Twitter user, but even if he is not generating 140-character missives, the ad industry can still learn a great deal from his approach to storytelling
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