ajit thakur
'Our biggest ambition is to rival Star Plus'
In conversation with Campaign India, Ajit Thakur, general manager, Life OK, opens up on expanding the market base, targeted channel share for 2013 and more.
Q&A: Ajit Thakur, general manager, Life OK
On the sidelines of the launch of a comedy show Laugh India Laugh, Ajit Thakur, general manager, Life OK, talks about the growth of the channel since launch, audience slices, road ahead and digitisation
All About: Innovative ads on television
Jagadeesh Krishnamurthy takes a quick look at the variety on offer
Sony TV to telecast KBC4
Sony Entertainment TV will be airing the fourth edition of Kaun Banega Crorepati. Amitabh Bachchan, who hosted the first two seasons of the quiz show has returned to host the show. The third edition was hosted by Shah Rukh Khan and each of the first three seasons were aired on STAR Plus. Siddhartha Basu's, Big Synergy will continue to produce the quiz show.
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