ad tech 2016

Ad:tech 2016: Technology to beat malicious technology
Mar 07, 2016
Ananya Saha

Ad:tech 2016: Technology to beat malicious technology

T​he second day of the conference saw discussions ranging from ad fraud to going vernacular and 'real' metrics vs vanity metrics

Ad:tech 2016: Why Nescafe moved from POE to OEP
Mar 04, 2016
Ananya Saha

Ad:tech 2016: Why Nescafe moved from POE to OEP

Day one of the conference saw discussions ranging from brands leveraging digital media, big data, to measurement in the digital era.

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