Gender Equality Partnerships

Apr 15, 2024

Ariel's latest #ShareTheLoad campaign is a reminder to couples to bolster the 'home team'

Conceptualised by BBDO, the film focuses on the mental load of household responsibilities that often go unnoticed.

Mar 11, 2024

Vineeta Singh on why 'Sugar Cosmetics is not just a beauty brand, it's a catalyst for change within the industry'

As a part of our extended International Women's Day coverage, Sugar Cosmetics' Vineeta Singh shares snippets of her entrepreneurial journey to date, as well as insights on why championing women's entrepreneurship and inclusivity in the beauty industry matters

Mar 06, 2024

Brand power in tackling Asia's gender divide and rewriting the story of equality

Global gender equality is on thin ice. Brands fixing the gap should treat this as nothing short of the greatest human challenge, not just for women but for the world, opines behavioural analyst Bailey Bellingy

Nov 10, 2023

A good business person today knows that half of humanity cannot be ignored: IAA panel on gender diversity

Experts discussed how gender stereotypes can be broken in advertising and media