ESG
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Panasonic nurtures next generation of reporters in India with Kid Witness News
Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.
Olive Crown Awards 2024: VML wins ‘Green Agency of the Year’
The agency bagged nine awards across multiple categories including the 'Green Campaign of the Year’ for ‘#UnplasticIndia’.
How green is our adland valley?
In light of the recent global COP28 agreement to transition away from fossil fuels and ASCI’s directives to curb greenwashing in the Indian communications space, Campaign India attempts to understand where Indian agencies stand on the matter, and the stance adopted by them when it comes to working with such clients
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ASCI releases guidelines to clamp down on false environmental claims in ads
Effective 15 February 2024, these guidelines aim to ensure that environmental claims made by advertisers are reliable, verifiable, and transparent
With EVs, we are at 6% penetration in India with 94% still to go: Kinetic Green's Sulajja Firodia Motwani
The CEO and founder spoke to Campaign India on the sidelines of the company's two-wheeler launch and rebranding about its vision of bringing e-mobility to the masses, on reviving the 'Luna' in an e-avatar, and why the lack of charging infra is not a concern for the EV-maker
ASCI takes a stand against greenwashing, proposes guidelines
The draft guidelines aim to foster a culture of transparency and authenticity in all advertising related to environmental claims
Indian consumers want brands to champion environment and sustainability: BBDO Voices
The 13th edition of the study was revealed in Mumbai
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