Wockhardt has assigned its creative mandate to DDB Health & Lifestyle following a multi agency pitch. Wockhardt is a pharmaceutical and biotechnology company headquartered in Mumbai, India.
Commenting on the assignment, Wockhardt’s founder chairman and group chief executive officer, Dr Habil Khorakiwala, said, “We had conceptualised our communication to showcase the dramatic turnaround of our company’s results. We are happy with the outcome.”
On winning the account, Soumitra Sen, president, DDB Health & Lifestyle, said, “It’s truly an honor and privilege to partner with Wockhardt and work closely with Dr. Habil Korakiwala, who is an industry stalwart. It’s like a dream come true for us.”
