Campaign India Team
May 18, 2017

Weekend Wrap: 18 May 2017

In the news: Brand Visage, Havmor, iCubeswire, Pepsico and Yatra.com

Weekend Wrap: 18 May 2017
Brand Visage wins Vega
 
Vega, a beauty accessory brand, has roped in Brand Visage Communication as its digital agency. The agency won the account following a multi-agency pitch.
 
Havmor ropes in chefs Vicky Ratnani and Sanjana Patel for 'The Coolest Summer Job' 
 
As part of its recently launched 'The Coolest Summer Job' campaign, Havmor has partnered with chefs - Vicky Ratnani and Sanjana Patel. Through this association, Havmor will host a knowledge sharing platform for selected candidates, appointed as 'chief tasting officers' of the company with the duo.
 
'The Coolest Summer Job' campaign went live on 2 May. The submission deadline is 27 May. 
 
iCubesWire bags digital marketing mandate for Sanghi Cement
 
iCubesWire has bagged the digital marketing mandate for Sanghi Cement. Sanghi Cement deals in cement production and distribution in Western India. The agency's mandate covers social, search and media for Sanghi Cement.
 
PepsiCo, Tendulkar roll out Quaker Oats + Milk
 
PepsiCo India and Sachin Tendulkar have partnered to roll out Quaker Oats + Milk. The product is a grain dairy beverage  and is an addition to Quaker’s breakfast portfolio. According to a statement from PepsiCo, the new launch is the result of a collaboration between Sachin Tendulkar and PepsiCo India.
 
Yatra appoints Ranbir Kapoor
 
Yatra.com has announced the appointment of Bollywood actor Ranbir Kapoor as brand ambassador. The brand sees the fit as they believe Kapoor is a leader in his industry, technologically savvy, modern and has a passion for travelling. 
 
Source:
Campaign India

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