Picks of the Week: IAPC, Vicks

Two pieces of work, for brands in the healthcare category stand out this week.

Indian Association of Palliative Care got terminally ill patients to perform stand up comedy in front of their family and doctors. The idea was conceptualised by Medulla Communications and is part of an ongoing process to raise awareness about palliative care and follows its much awarded #Lastwords from last year.

The second piece of work that stands out this week is Vicks' #TouchofCare film. This film narrates the story of a girl who has been adopted by a transgender and has been conceptualised by Publicis Singapore. 

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IAPC gets patients to #LaughAtDeath