Advertising
Campaign India Team
Sep 30, 2016

Picks of the Week: eBay film, Nestle for Nanhi Kali

e-com player takes on stereotypes, FMCG major pledges brand lines to #EducateTheGirlChild

Picks of the Week: eBay film, Nestle for Nanhi Kali
A film that takes on prevalent stereotypes for eBay and Nestle India's packaging innovation to spread Nanhi Kali's #EducateTheGirlChild message are our picks of the week. 
 
 eBay's #ThingsDontJudge, embeds its '10 crore products' range in a larger social message. The film has been conceptualised by BBDO India.

Nestle India, which had announced its support for girl child education NGO Project Nanhi Kali with a film earlier this month, is also changing the packaging of three of Maggi, KitKat and Nescafe for the same.  Through the initiative conceptualised by Famous Innovations, 10 crore packs of the three food and beverage brands will carry the #EducateTheGirlChild, URL NanhiKali.org and also sport customised versions of their taglines to support the cause.
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Nestle pledges brand lines for Nanhi Kali, says 'It all starts with education'
The Work
Sep 27, 2016
Campaign India Team

Nestle pledges brand lines for Nanhi Kali, says 'It ...

Famous Innovations announces leadership team for Delhi office
Advertising
Feb 27, 2024
Campaign India Team

Famous Innovations announces leadership team for ...

Nestle and Project Nanhi Kali look to replace 'thumb impressions' with 'signatures'
The Work
Feb 01, 2017
Campaign India Team

Nestle and Project Nanhi Kali look to replace ...

Famous Innovations hires Manas Lahiri
Advertising
Apr 04, 2023
Campaign India Team

Famous Innovations hires Manas Lahiri

Just Published

Engineers India scouts for creative partners
Advertising
2 days ago
Preeti Hoon

Engineers India scouts for creative partners

Expressions of interest have been invited from eligible advertising agencies to execute branding and non-branding communications jobs for the Government of India undertaking.

India's IAA chapter launches campaign to combat voter apathy
The Work
2 days ago
Campaign India Team

India's IAA chapter launches campaign to combat ...

As the general elections enter their final stretch, the campaign is leveraging a series of digital posters to motivate the public to cast their votes for the issues that matter most to them and to society.

From niche to mainstream: The rapid rise of the creator economy
Opinion
2 days ago
Kalyan Kumar

From niche to mainstream: The rapid rise of the ...

With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.

Why international airlines want a piece of Air India’s chatbot technology
Advertising
2 days ago
Shawn Lim

Why international airlines want a piece of Air ...

Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.