Famous Innovations has announced the appointment of Mitali Srivastava Hough as national planning head for its Mumbai, Delhi and Bengaluru offices.
She will also lead strategic planning for Garage, the group’s digital and content agency.
Prior to the new role, Srivastava worked at The Equal Agency, the agency she founded in February 2020.
Raj Kamble, founder and CCO, of Famous Innovations, said, “At Famous Innovations, we don’t just make ads. We aim to be partners with our clients and take accountability for their business, growth, and brands. Mitali is one of those rare planners who champions this approach and has been effective and disruptive with MNC brands as well as entrepreneur-led brands from India. We are really excited about our partnership with her. Famous Innovations is gearing up to take a bigger leap as a group by bringing such unique talent together.”
Hough said, “After being an entrepreneur for so long, I have evolved as a planner, and I wasn’t comfortable joining a place that would put me in just one box. Raj has created a very interesting hybrid creative, planning and digital culture in Famous that resonated with my journey. His sharp creative acumen matches an equally strong business mind and everyone in the Famous group is being led to follow this new approach to advertising and marketing which is media agnostic, insight-led, creatively sharp and ROI focused for the client.”
With nearly 22 years of work experience, she has also worked with companies like DDB Mudra, Ogilvy & Mather and TBWA India, among others.
