Mindshare India won the Media Agency of the Year accolade, while Hindustan Unilever was the Client of the Year at the Big Bang Awards for Media and Wellness held in Bengaluru recently.
Mindshare India won 18 Gold, 13 Silver and 4 Bronze awards. Akanksha Advertising won the Healthcare Agency of The Year.
Malavika Harita, chairperson, Big Bang Awards, said, “I have been involved with the Big Bang Awards for the last 20 years. This year we saw a lot of emerging creative and digital agencies and some of the ideas were quite innovative and exciting and we are hoping that next year we can expand our reach and scope even further.”
"Over the last two decades, Bangalore has emerged as the key advertising hub of South India and has become home to several international and national agencies. Apart from this, several home-grown agencies have also made a mark, making Bangalore the No 2 city for advertising talent after Mumbai,” said Laeeq Ali, president, The Advertising Club Bangalore.
“With the success of this event, we feel this format of Two Big Bang Awards, one focussed on Creative and the second on Media & Wellness, has come to stay. We will endeavour to scale up the shows next year”, said Arvind Kumar, Executive Director, The Advertising Club Bangalore.
View the full winners list here:
| Group 1: Creative for Digital Media | ||||
| 1.1 Corporate Website Design | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | How Tata Hitachi leveraged cutting-edge web design for brand building | Interactive Avenues | Tata Hitachi | Silver |
| 2 | Corporate Website Design - Excelra | Pink Lemonade | Excelra | Bronze |
| 1.3 Web Banner | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Unclear to Clear: The FIFA Campaign | ULTIMEDIA E-SOLUTIONS | Crizal | Gold |
| 2 | Upgrade What You See with Nokia 7.1 | Wavemaker India | Nokia 7.1 | Silver |
| 3 | Shielding Your Loved Ones | Madison Media | Asian Paints | Bronze |
| 1.4 E-mail Marketing | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Celebrating the different facets of womanhood via the #SheIsWhatSheIs Campaign | Wave Maker | Titan Eyeplus | Silver |
| 2 | Are you ready to stand tall in the eyes of all? | Disha Communications | Veto | Bronze |
| 1.5 Digital Videos | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | The 6 Pack Band | Mindshare | Brooke Bond Red Label | Gold |
| 2 | Difflam - Date | Aakanksha Healthcare | Difflam Spray | Silver |
| 3 | Where The Heart Is | Madison Media | Asian Paints | Bronze |
| 1.6 Explainer Videos | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Go Play With Data: Infosys Matchbeats at Australian Open | Video Post | Infosys | Silver |
| 1.8 Games | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | How Myntra Used Emojis To Showcase Its Range on a Limited Budget and delivered 18x ROI | Wavemaker | Myntra | Silver |
| 1.10 Online Contests | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Breaking The Internet with The Swag Step Challenge | Mindshare | Pepsi | Gold |
| 2 | Ghar Lao Gold | Havas Media | TATA Ace | Silver |
| 1.11 Branded Content | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Tata Tea Celebrates the vital hand a woman plays in our lives! | Wave Maker | Tata Tea Premium | Gold |
| 2 | India's first Isspeshal Band | Mindshare | Brooke Bond Red Label | Silver |
| 3 | Amazon Fashion - End of Season Sale | Interactive Avenues | Amazon India | Bronze |
| 1.12 Events held through digital channels | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | India’s First Ever Fashion Instacast by Central | Interactive Avenues | Central- Future Group | Bronze |
| Group 2: Media Innovation | ||||
| 2.1 Dailies | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | When we made India realise that the “I” is missing | Madison Media | Tata Salt | Gold |
| 2 | Swachh Neta_Print Innovations | Swachh Neta | TIMES NOW | Silver |
| 3 | When India woke up to Braille Newspaper! | Wavemaker | Savlon | Bronze |
| 2.2 Magazines | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Savlon made medium the message on World Sight Day | Wavemaker | Savlon | Silver |
| 2 | You are never too far away from life | Disha Communications | DG Sets / Ojus Generators | Bronze |
| 2.3 Television | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Pause & Play | Mindshare India | Star Sports | Gold |
| 2 | #PeopleAddColor | Madison Media | Asian Paints Corporate | Silver |
| 3 | Abhi toh aur chalega | Madison Media | Asian Paints Ultima Protek | Bronze |
| 2.4 Radio | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Platinum Class | Wavemaker | One97 communications | Gold |
| 2 | Pange wala Padosi | Mindshare India | Star Sports | Silver |
| 3 | Platinum Class | Wavemaker | One97 communications | Bronze |
| 2.5 Digital Media | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Make your own Beer - Anytime Anywhere | Mindshare India | Kingfisher | Gold |
| 2 | When we made India realize that the “I” is missing | Madison Media | Tata salt | Silver |
| 3 | ‘Yuvarani Counter’ | Viacom18 | Colors | Bronze |
| 2.6 Branded Content | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | How we used branded content innovatively to take over GEC primetime | Essence | Flipkart | Gold |
| 2 | How we created a new consumption occasion for a cookie | Essence | Britannia Good Day | Gold |
| 3 | #PeopleAddColor | Madison Media | Asian Paints | Silver |
| 4 | How we helped homemakers embark on their journey to become Super Homemakers | Essence | Britannia Marie | Bronze |
| 2.7 OOH | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Johnny Walker - Mission to Mars | Ignite Mudra | UNITED SPIRITS | Gold |
| 2 | MAY23- INDIA KA RESULT | BENNETT COLEMAN | TIMES NOW | Silver |
| 3 | OSRAM - Save the Ocean | Ignite Mudra | Osram Lighting | Bronze |
| 2.8 Sponsorships | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Purrfect IPL | GroupM | Himalaya | Gold |
| 2 | #PeopleAddColor | Madison Media | Asian Paints | Silver |
| 3 | A 360-degree brand visibility in an award show that went on to creating India’s first shoppable fashion show - IIFA x Myntra | Wave Maker | Myntra | Bronze |
| 2.9 Ambient Media | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Cinema Express | Madison Media | Asian Paints | Silver |
| 2 | QR code -Catalyst to Digital Payment Adoption | Wavemaker | One97 | Bronze |
| 2.10 Cinema | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | ET NOW – Baazaar Integration | BENNETT COLEMAN | ET NOW | Silver |
| 2 | You are never too far away from life | Disha Communications | DG Sets / Ojus Generators | Bronze |
| 2.11 Multiple Platforms | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Make your own Beer - Anytime Anywhere | Mindshare India | Kingfisher | Gold |
| 2 | Savlon turned mass media into Braille | Wavemaker | Savlon | Silver |
| 3 | The Missing I | Madison Media | Tata salt | Bronze |
| 2.12 Influencer Marketing | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | HOW WE LEVERAGED FOOD INFLUENCERS TO BOOST TRIAL GENERATION | Essence | Britannia Good Day | Gold |
| 2 | How we orchestrated the biggest ever television celebrity collaboration | Essence | Flipkart | Gold |
| 3 | How we leveraged regional celebrities to help transform a homemaker into a super homemaker | Essence | Britannia Marie | Silver |
| 4 | How We Partnered With Influencers to Give A Crash Course on Myntra's End of Reason Sale | Wavemaker | Myntra | Bronze |
| 2.13 Events / Experiential Marketing | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Purrfect IPL | GroupM | Himalaya | Gold |
| 2 | Mard Ban Yaar | MINDSHARE INDIA | AXE | Silver |
| 3 | Result Day – Metro Announcement and TV on the move | BENNETT COLEMAN | TIMES NOW | Bronze |
| 2.14 Direct Marketing | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Super Mechanic Contest | Mindshare | Castrol | Gold |
| 2 | It's not always about discounts & offers - Goa Cruise Date | Mindshare | Pantaloons | Silver |
| 3 | Parryware - Shudh Shuruwat | Ignite Mudra | Roca | Bronze |
| 2.15 Rural Activation | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Engagement In A Media Dark Market: 81% Delivered | Mindshare India | Horlicks | Gold |
| 2 | Apno Ko Apnao | Mindshare | Brooke Bond Red Label | Silver |
| 3 | Parryware - Shudh Shuruwat | Ignite Mudra | Roca | Bronze |
| 2.16 Emerging Technologies | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Blow Maadi! (Please Blow!) | Mindshare India | Kingfisher Radler | Gold |
| 2 | Cold and Flu Predictor | Mindshare India | Otrivin | Silver |
| 3 | APAC’s First Real Time Programmatic DOOH Campaign | Dentsu Webchutney | Sony Pictures | Bronze |
| 2.17 Sports Marketing | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Bringing two rival nations together | Mindshare | Brooke Bond Red Label | Gold |
| 2 | QR code -Catalyst to Digital Payment Adoption | Wavemaker | One97 communications | Silver |
| 3 | KIA Motors Ball Champs | Havas Media | KIA Motors | Bronze |
| 2.18 Social and non-profit sectors | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Parryware - Shudh Shuruwat | Ignite Mudra | Roca | Gold |
| 2 | OSRAM - Save the Ocean | Ignite Mudra | Osram Lighting | Silver |
| 3 | Honda - Light up Dreams | Ignite Mudra | Honda | Bronze |
| Group 3: Media Strategy | ||||
| 3.1 FMCG Products | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Savlon turned mass media into Braille | Wavemaker | Savlon | Gold |
| 2 | When we made India realise that the “I” is missing | Madison Media | Tata Salt | Silver |
| 3 | Savlon turned mass media into Braille | Wavemaker | Savlon | Bronze |
| 3.2 Consumer Durables | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | The Expert Home Building Companion | Mindshare | UltraTech | Gold |
| 2 | IKEA says ‘Hej’ India in Style! | Mindshare India | IKEA | Silver |
| 3 | Converting the Online Fence-Sitters to Offline Sales | Wavemaker India | Nokia 8 | Bronze |
| 3.3 Services | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | How Paytm helping India to become a cashless Economy | Wavemaker | One97 | Silver |
| 2 | The Power to Predict who will Click! | GROUP M | Policybazaar.com | Bronze |
| 3 | QR code -Catalyst to Digital Payment Adoption | Wavemaker | One97 | Bronze |
| 3.4 Media | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Only Men can play Cricket ? | Mindshare India | Royal Challenge | Gold |
| 2 | With Great pranks comes great responsibility | Mindshare India | Kingfisher | Silver |
| 3 | LET US SING YOU A MELODY (ENTRY) ON FRIENDSHIP & MUSIC | Mindshare India | McDowell's No1 Soda | Bronze |
| 3.5 Others | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Only Men can play Cricket ? | Mindshare India | Royal Challenge | Gold |
| 2 | Cold and Flu Predictor | Mindshare India | Otrivin | Silver |
| 3 | Blow Maadi! (Please Blow!) | Mindshare India | Kingfisher Radler | Bronze |
| 3.6 Social and non-profit sectors | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Ek Nayi Muskaan | GroupM | Himalaya | Gold |
| 2 | Swacch Bharat Abhiyana by Karnataka Government | Vritti Solutions Ltd. | Rural Drinking Water &Sanitation | Silver |
| 3 | #ICanIWill Initiative | ULTIMEDIA E-SOLUTIONS | ICICI Securities | Bronze |
| Group 4: Media Research | ||||
| 4.1 Using proprietary data | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | TV PLANNING WITH PURCHASE BEHAVIOR PRECISION TARGETING | Wavemaker | AASHIRVAAD ATTA | Gold |
| 2 | Hitting the bulls-eye with Javelin | Mindshare India | Hindustan Unilever | Silver |
| 3 | The Predictive “Bell-Weather” in an “Intent” Driven World | Mindshare India | Lifebuoy | Bronze |
| 4.2 Using existing data bases | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | The Power to Predict who will click ! | GROUP M | Policybazaar.com | Gold |
| 2 | Box Office Conversion Model | Mindshare India | ESP Properties | Silver |
| Group 5: Integrated Campaigns | ||||
| 5.1 Consumer Products | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Savlon turned mass media into Braille | Wavemaker | Savlon | Gold |
| 2 | The Infection Alert System - An Inclusive Media Strategy across the Income Pyramid | Mindshare India | Lifebuoy | Silver |
| 3 | Breaking Traditions is anyone's cup of Tea | Wave Maker | Chakra Gold | Bronze |
| 5.2 Consumer Durables | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | IKEA says ‘Hej’ India in Style! | Mindshare | IKEA | Gold |
| 2 | The Expert Home Building Companion | Mindshare | UltraTech | Silver |
| 5.3 Services | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Airasia Udippa campaign | Carat Media | Airasia | Silver |
| 2 | QR code -Catalyst to Digital Payment Adoption | Wavemaker | One97 | Bronze |
| 5.4 Media | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | LET US SING YOU A MELODY (ENTRY) ON FRIENDSHIP & MUSIC | Mindshare India | McDowell's No1 Soda | Gold |
| 2 | When we made India realise that the “I” is missing | Madison Media | Tata Salt | Silver |
| 3 | Breaking the internet with Swag & How? | Mindshare | Pepsi | Bronze |
| 5.5 Others | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | TATA ACE GOLD LAUNCH | Havas Media India Pvt Ltd | TATA Ace | Gold |
| 2 | Truck Aasana | Mindshare | Castrol CRB | Silver |
| 3 | Show them who has the power and be #UnitedByVote | Wavemaker | Benetton | Bronze |
| 5.6 Social and non-profit sectors | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | OSRAM - Save the Ocean | Ignite Mudra | Osram Lighting | Silver |
| 2 | Second Chance Nahi Milega | Red FM | 93.5 RED FM | Bronze |
| 5.7 Ongoing Media Campaign for at least 3 years | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | BOX Office Weekend Planning | Wavemaker | One97 | Silver |
| 5.8 Ayaz Peerbhoy Award for Integrated Digital Campaign of the Year including strategy | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Swachh Neta: Digital Campaign | BENNETT COLEMAN | TIMES NOW | Bronze |
| Group 6: Events and Brand Activation | ||||
| 6.1 Brand Activation | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | The Electronic Voting Machine Wins India’s Vote for Health | Mindshare India | Lifebuoy | Gold |
| 2 | OSRAM - Save the Ocean | Ignite Mudra | Osram Lighting | Silver |
| 3 | Suraksha Champion | 121 Experiences | Gulf Superfleet Turbo+ | Bronze |
| 6.2 Events including Product Launches | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 2 | Johnny Walker - Mission to Mars | Ignite Mudra | UNITED SPIRITS | Gold |
| 3 | #Relearn | WATConsult | Columbia Pacific | Silver |
| 4 | Budweiser at Supersonic 2019 | 121 Experiences | Budweiser | Bronze |
| Group 7: Health & Wellness | ||||
| 7.1 Press - Dailies | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Mr.Brocurly | Presto Advertising | Hair & Beyond | Silver |
| 2 | Yoga Mouse | Presto Advertising | Raack | Bronze |
| 7.2 Press - Periodicals | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Yoga Mouse | Presto Advertising | Raack | Silver |
| 2 | Mr.Baldmond | Presto Advertising | Hair & Beyond | Bronze |
| 7.3 Television | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Difflam - Date | Aakanksha Healthcare | Difflam Spray | Silver |
| 2 | Difflam - Cooking | Aakanksha Healthcare | Difflam Spray | Bronze |
| 7.4 Radio | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 3 | Cancer Doesn't Discriminate | Red FM | CyteCare Hospitals | Silver |
| 7.5 Digital | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Difflam - Cooking | Aakanksha Healthcare | Difflam Spray | Gold |
| 2 | Difflam - Date | Aakanksha Healthcare | Difflam Spray | Silver |
| 3 | Difflam – 6 Sec Campaign | Aakanksha Healthcare | Difflam | Bronze |
| 7.6 Out of Home | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | OSRAM - Save the Ocean | Ignite Mudra | Osram Lighting Pvt Ltd | Gold |
| 2 | Life Shattered | ARTILIGENCE PVT. LTD. | Janssen Immunology | Silver |
| 3 | Telma - Hypertension Week | Aakanksha Healthcare | Telma | Bronze |
| 7.7 Brochures/ Flyers | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Byte of Substitute | ARTILIGENCE PVT. LTD. | PROTINEX BYTES | Gold |
| 2 | Yoga Mouse | Presto Advertising | Raack | Silver |
| 3 | Patients' World | ARTILIGENCE PVT. LTD. | Lunabet | Bronze |
| 7.8 In-clinic Posters | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Life Shattered | ARTILIGENCE PVT. LTD. | Janssen Immunology | Gold |
| 2 | Yoga Mouse | Presto Advertising | Raack | Silver |
| 3 | Mr.Brocurly | Presto Advertising | Hair & Beyond | Bronze |
| 7.9 Visual Aids, LBLs, Gimmick Detailers | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Byte of Health | ARTILIGENCE PVT. LTD. | PROTINEX BYTES | Gold |
| 2 | Nasivion -Pedia Sound Detailer | Aakanksha Healthcare | Nasivion | Silver |
| 3 | IVABEAT LBL SERIES | GNS | IVABEAT | Bronze |
| 7.10 Integrated Campaign | ||||
| S.No | Entry Title | Company | Product/Brand | Award |
| 1 | Difflam - Integrated Campaign | Aakanksha Healthcare | Difflam | Gold |
| 2 | Razel-Lipid ID | Aakanksha Healthcare | LIPID ID | Silver |
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