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In its fifth year, India's most important advertising festival, Goafest will sport the theme of 'Survival of the Freshest'. Adlanders will celebrate the best of Indian advertising at a brand new venue - Utorda beach in South Goa.The new venue comes on the back of three successive versions of the festival conducted at the previous venue, Cavelossim Beach.We want you to tell us whether the new venue has got you excited. Are you looking forward to heading to Utorda? Or will you miss Cavelossim beach at Goafest 2010?
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The 17th edition of the festival will host over 50 speakers and entertainers across 20 sessions in addition to more than 15 masterclasses.
As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.
The series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices, while shedding light on the issue of counterfeit products.
BBDO India earns one of four White Pencils given out this year for making a difference in the industry.