Advertising
Staff Reporters
Nov 29, 2024

Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow: WARC

Its latest study reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.

Photo: Shutterstock

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

GroupM to merge agency brands into single P&L

2 GroupM to merge agency brands into single P&L

Jab we ‘Met’ Shah Rukh Khan

3 Jab we ‘Met’ Shah Rukh Khan

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

4 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

JioStar launches influencer marketing platform JioStarverse

5 JioStar launches influencer marketing platform JioStarverse

GroupM restructures across Asia, Indonesia leadership impacted

6 GroupM restructures across Asia, Indonesia leadership impacted

India’s six-pack makes Cannes Lions shortlist jury cut

7 India’s six-pack makes Cannes Lions shortlist jury cut

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

8 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Kia's Sonet embarks on a journey of uncharted thrill

9 Kia's Sonet embarks on a journey of uncharted thrill

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

10 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

Related Articles

APAC ad spend growth cools as global market tops $1 trillion: WARC
Advertising
Aug 23, 2024
Nikita Mishra

APAC ad spend growth cools as global market tops $1 ...

Apple and Google’s RCS deal: A messaging shake-up for marketers?
Advertising
Mar 21, 2025
Nagesh Joshi

Apple and Google’s RCS deal: A messaging shake-up ...

APAC experts react to first day of DOJ and Google trial
Advertising
Sep 10, 2024
Shawn Lim

APAC experts react to first day of DOJ and Google trial

WARC pegs global retail media advertising investment at $153.3 billion in 2024
Advertising
Jun 05, 2024
Campaign India Team

WARC pegs global retail media advertising investment...

Just Published

Moves and wins roundup: Week of 19 May
Advertising
36 minutes ago
Campaign India Team

Moves and wins roundup: Week of 19 May

Our weekly roundup of the latest appointments and account wins news from Taboola, Zee Media, BPCL, SRV Media, and many more.

Plain? Predictable? Think again. B2B marketing is a hot potato
Advertising
55 minutes ago
Jake Hird

Plain? Predictable? Think again. B2B marketing is a ...

Like the humble potato that quietly transformed food history, B2B marketing has grown underground to become a critical yet often overlooked force in business growth, says Jake Hird, CSO and founder of Grove B2B.

Goafest 2025 reveals line-up of industry leaders and celebrities for the show
Advertising
1 hour ago
Campaign India Team

Goafest 2025 reveals line-up of industry leaders ...

The festival to feature over 60 speakers across 35 sessions and 20 masterclasses from the advertising, media, and marketing world.

King and Raja, ever after
Advertising
3 hours ago
Siddharth Raman

King and Raja, ever after

Brand valuations of King Kohli and Mumbaicha Raja, Rohit will continue to rise despite their Test cricket retirement, say the Sportz Interactive officials.