Campaign India Team
Jun 05, 2017

GKB Opticals assigns creative duties to L&K Saatchi & Saatchi

Account won post a multi-agency pitch

GKB Opticals assigns creative duties to L&K Saatchi & Saatchi
GKB Opticals has assigned its creative duties to Law & Kenneth Saatchi & Saatchi. The agency's Kolkata office will handle the account it won post a multi-agency pitch. The mandate is to handle GKB Opticals’ portfolio of brands across mainline and digital marketing communications. 
 
Naveen Mishra, VP - marketing, GKB Opticals, said, “It gives us immense pleasure in announcing our partnership with Law & Kenneth Saatchi & Saatchi to take forward our creative mandate in sync with GKB values. GKB is poised at the precipice of a very exciting stage of growth in new-age digital India. And we are confident that Law & Kenneth Saatchi & Saatchi will successfully deliver a clear vision for the brand on its journey ahead.”
 
Devraj Basu, SVP and GM, Law & Kenneth Saatchi & Saatchi, said, “One of the biggest forerunners in the optical brands roster, GKB Opticals have shaped their growth around trust, goodwill and product innovation - values that we resonate with the most. And of course, the eye-wear/care market in India finds itself on the threshold of new ideas and disruptions. So we are really keen on doing some exciting work for the brand.”
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
India bags three pencils at D&AD - Day One
Premium
8 hours ago

India bags three pencils at D&AD - Day One

The awards will be presented on April 26

Premium
Livpure joins Rally for Rivers with #RiversInABottle
Premium
16 hours ago

Livpure joins Rally for Rivers with #RiversInABottle

The activation was conceptualised by Famous Innovations

Premium
Ford's global creative review spells trouble for longtime partner WPP
Premium
17 hours ago

Ford's global creative review spells trouble for ...

The automaker is one of WPP's largest accounts globally.

Premium
Ankush Talwar joins Publicis Media as head, data sciences
Premium
17 hours ago

Ankush Talwar joins Publicis Media as head, data ...

Moves from Neo@Ogilvy where he was VP, head of analytics and insights