BEST MEDIA STRATEGY - CONSUMER PRODUCTS - BEVERAGES AND DRINKS |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Mindshare India |
Bagpiper Club Soda |
Lights Camera Bagpiper |
United Spirits Ltd. (Diageo) |
GOLD |
2 |
Wavemaker |
Royal Stag Barrel Select - Large Short Films |
Harnessing the SPIRIT of the youth |
Pernod Ricard India |
GOLD |
3 |
Mindshare India |
Mirinda |
Breaking the deafening Silence - Giving teens a voice |
PepsiCo (India) Holdings Pvt. Ltd. |
SILVER |
4 |
Mindshare India |
Boost |
Play the bigger game |
GSK |
SILVER |
|
|
|
|
|
|
BEST MEDIA INNOVATION - PRINT - DAILIES |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Lodestar UM |
Tata Tiago |
India’s 1st Virtual test drive to 4.7 million prospects in one day! |
TATA MOTORS LTD. |
GOLD |
2 |
Mindshare India |
Rin |
Rin Antibac |
Hindustan Unilever Limited |
GOLD |
3 |
Wavemaker |
Paytm |
Ab ATM Nahin, Paytm Karo!!! |
One97 Communications Limited |
SILVER |
4 |
Lodestar UM |
Mahindra NuPro Toor Dal |
Demonstrating Superiority with Daana Daana Ek Samaan |
Mahindra Agri Solutions Ltd. |
BRONZE |
|
|
|
|
|
|
BEST MEDIA INNOVATION - DIGITAL - SOCIAL MEDIA |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Wavemaker |
Enamor |
How we helped Enamor address the elephant in the closet, on a pint-sized budget? |
Enamor |
BRONZE |
|
|
|
|
|
|
BEST MEDIA RESEARCH / ANALYTICS - USING PROPRIETARY DATA |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Madison Media |
Various Brands |
Maximizing Media ROI Using Cross Channel Attribution |
Asian Paints Pvt. Ltd. |
BRONZE |
2 |
Mindshare India |
Krispy |
CEREBRO - The Video Recommendations and Personalization Engine |
Hindustan Unilever Limited |
BRONZE |
|
|
|
|
|
|
BEST MEDIA INNOVATION - OUT OF HOME |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Kinetic Advertising India Pvt. Limited |
Vodafone India Limited |
World's First Rainwater Harvesting |
Vodafone India Limited |
SILVER |
2 |
Dialouge Factory |
Ceat |
Coin of Life |
CEAT LIMITED |
BRONZE |
3 |
Mindshare India |
Kurkure |
Kurkure Family Express |
PepsiCo (India) Holdings Pvt. Ltd. |
BRONZE |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS - COSMETICS, TOILETRIES, PERSONAL HYGIENE |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
MediaCom Communications Pvt. Ltd. |
Pampers |
Pampers - It Takes 2 |
Procter & Gamble India |
SILVER |
2 |
MediaCom Communications Pvt. Ltd. |
Whisper |
Whisper#LikeAGirl |
Procter & Gamble India |
SILVER |
3 |
Mindshare India |
Dove Soap |
Dove : Minute that matters |
Hindustan Unilever Limited |
BRONZE |
|
|
|
|
|
|
BEST MEDIA STRATEGY - CONSUMER PRODUCTS - OTHERS |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Wavemaker |
SF |
How we got a couple of watches to make friends, go on a 3300 KM adventure and join the adrenaline club in 100 days |
Titan Company Ltd. |
BRONZE |
2 |
Mindshare India |
Hindustan Unilever |
The See Through Toilet |
Hindustan Unilever Limited |
BRONZE |
|
|
|
|
|
|
BEST MEDIA STRATEGY - MEDIA |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Mindshare India |
Star Plus |
Star Plus Ek #Nayi Soch |
Star India Pvt. Ltd. |
BRONZE |
|
|
|
|
|
|
BEST MEDIA INNOVATION - TELEVISION |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Madison Media |
Asian Paints Tractor Emulsion |
Rediscovering Asian Paints in Smaller Towns |
Asian Paints Pvt. Ltd. |
SILVER |
2 |
Mindshare India |
Star Sports |
The Content Raid by Kabaddi World Cup 2016 |
Star India Pvt. Ltd. |
BRONZE |
|
|
|
|
|
|
BEST MEDIA STRATEGY - SERVICES |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Wavemaker |
Paytm |
BOX Office Weekend Planning |
One97 Communications Limited |
SILVER |
2 |
Wavemaker |
Colgate |
Pocket Dentist |
Colgate Palmolive |
SILVER |
3 |
Wavemaker |
OLX |
How we created OLX a Google for Online Classifieds |
OLX |
BRONZE |
4 |
Wavemaker |
LinkedIn India |
Golden ticket for a successful career |
LinkedIn India |
BRONZE |
5 |
LIQVD ASIA |
Indiabulls Home Loans |
100% Dad - Conquering the BFSI bidding war by targeting the softer side of the Indian Man |
Indiabulls Housing Finance Ltd. |
BRONZE |
|
|
|
|
|
|
BEST MEDIA INNOVATION - PRINT - MAGAZINES |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
The Social Street |
Health Assure |
Spot of Sun |
Health Assure Pvt. Ltd. |
BRONZE |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
BEST MEDIA STRATEGY - CONSUMER PRODUCTS - COSMETICS, TOILETRIES, PERSONAL HYGIENE |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Initiative - Lintas India Limited |
Dettol & Harpic |
Mere 10 Guz |
Reckitt Benckiser India |
SILVER |
2 |
Mindshare India |
Dove |
Challenging Beauty Stereotypes |
Hindustan Unilever Limited |
SILVER |
3 |
MediaCom Communications Pvt. Ltd. |
Whisper |
Whisper#LikeAGirl |
Procter & Gamble India |
BRONZE |
4 |
MediaCom Communications Pvt. Ltd. |
Gillette India |
Gillette Bachelors Of Shaving |
Procter & Gamble India |
BRONZE |
|
|
|
|
|
|
BEST MEDIA INNOVATION - CINEMA |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Mindshare India |
Bagpiper |
Chowka Produced by Bagpiper |
United Spirits Limited (Diageo) |
SILVER |
2 |
The Social Street |
Exide Industries |
Battery Nahi Exide Bolneka |
Exide Industries |
BRONZE |
|
|
|
|
|
|
BEST MEDIA STRATEGY-CONSUMER PRODUCTS - CONFECTIONARY AND FOOD |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Lodestar UM |
Amul |
How Amul killed the Demonetization Demon |
Gujarat Co-operative Milk Marketing Federation Ltd. |
GOLD |
2 |
Mindshare India |
Cornetto |
Cornetto – New Symbol of Love 2.0 |
Hindustan Unilever Limited |
BRONZE |
3 |
Mindshare India |
Kurkure |
Kurkure Family Express |
PepsiCo (India) Holdings Pvt. Ltd. |
BRONZE |
|
|
|
|
|
|
BEST MEDIA INNOVATION - DIGITAL - VIDEO |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Wavemaker |
Voot |
STARTING FROM SCRATCH! |
Viacom 18 Media India Pvt. Ltd. |
SILVER |
2 |
Tonic Media |
Nutralite |
World's First Healthgram |
Zydus Wellness |
BRONZE |
3 |
Wavemaker |
Royal Stag Barrel Select - Large Short Films |
Short is Big |
Pernod Ricard India |
BRONZE |
|
|
|
|
|
|
BEST MEDIA INNOVATION - SPONSORSHIPS |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Mindshare India |
Star Plus |
Star Plus Ek #NayiSoch |
Star India Pvt. Ltd. |
GOLD |
2 |
Mindshare India |
NIKE |
Da Da Ding |
Nike India Pvt. Ltd. |
GOLD |
3 |
Mindshare India |
Hindustan Unilever |
The See Through Toilet |
Hindustan Unilever Limited |
GOLD |
4 |
Motivator |
Himalaya |
Pimple? |
Himalaya Wellness |
SILVER |
5 |
MediaCom Communications Pvt. Ltd. |
Gillette India |
Gillette Uncloning India |
Procter & Gamble India |
BRONZE |
|
|
|
|
|
|
BEST MEDIA RESEARCH / ANALYTICS - BEST USE OF ANALYTICS / DATA TECHNOLOGY |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Mindshare India |
Multiple Brands |
Kyve - Know Your Videos Effectively |
Mindshare |
BRONZE |
2 |
Lodestar UM |
Tata Hexa |
Influencer Matrix - The Visual Guide to Influencer Planning |
Tata Motors |
BRONZE |
|
|
|
|
|
|
BEST MEDIA INNOVATION - AMBIENT MEDIA |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Kinetic Advertising India Pvt. Limited |
WORK IN INDIA |
MUKHOTA Life Saving Mask |
Work in India |
GOLD |
2 |
Dialouge Factory |
Ceat |
Coin of Life |
CEAT LIMITED |
BRONZE |
3 |
Dialouge Factory |
Broadcast Engineering Consultants India Limited |
Apne Mann Ki Baat |
Broadcast Engineering Consultants India Limited |
BRONZE |
|
|
|
|
|
|
BEST MEDIA INNOVATION - DIGITAL - MULTIPLE PLATFORM |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Wavemaker |
Vodafone |
How Vodafone used Airtel's Open network campaign to increase subscribers |
Vodafone India Limited |
GOLD |
2 |
Mindshare India |
Star Plus |
Star Plus - Nayi Soch |
Star India Pvt. Ltd. |
SILVER |
3 |
Wavemaker |
Colgate |
Pocket Dentist |
Colgate Palmolive |
SILVER |
4 |
MediaCom Communications Pvt. Ltd. |
Pampers - P&G India |
Pampers - It Takes 2 |
Procter & Gamble India |
BRONZE |
|
|
|
|
|
|
BEST MEDIA INNOVATION - BRANDED CONTENT |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Mindshare India |
Dove |
Challenging Beauty Stereotypes |
Hindustan Unilever Limited |
GOLD |
2 |
Madison Media |
Nihar Shanti |
Nihar Shanti - Angrezi Pathshala Funwala |
Marico Limited |
SILVER |
3 |
Mindshare India |
Bajaj V |
The Invincible Indians |
Bajaj Auto Ltd. |
BRONZE |
4 |
Mindshare India |
Star Plus |
Star Plus Ek #NayiSoch |
Star India Pvt. Ltd. |
BRONZE |
5 |
Wavemaker |
Royal Stag Barrel Select - Large Short Films |
Harnessing the SPIRIT of the youth/Short is BIG |
Pernod Ricard India |
BRONZE |
|
|
|
|
|
|
BEST INTEGRATED CAMPAIGN - CONSUMER DURABLES |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Mindshare India |
Nike |
Da Da Ding |
Nike India Pvt. Ltd. |
GOLD |
2 |
Madison Media |
Asian Paints Royale Play |
#MakeRoomForNeu |
Asian Paints Pvt. Ltd. |
SILVER |
3 |
Lodestar UM |
TATA HEXA |
Integrating task, media & path-to-purchase The Tata Hexa Way |
TATA MOTORS LTD. |
SILVER |
4 |
Wavemaker |
Hero Moto Corp |
#HeroSalute: The Voice of Billion Indians |
Hero Moto Corp |
SILVER |
|
|
|
|
|
|
|
|
|
|
|
|
BEST MEDIA RESEARCH / ANALYTICS - USING EXISTING DATA |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Lodestar UM |
Tata Hexa |
Influencer Matrix - The Visual Guide to Influencer Planning |
Tata Motors |
BRONZE |
2 |
Lodestar UM |
Mahindra & Mahindra |
Rural Prosperity Index 2.0 |
Mahindra & Mahindra |
BRONZE |
|
|
|
|
|
|
BEST MEDIA INNOVATION - RADIO |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Madison Media |
Nihar Shanti |
Angreezi Patshala Funwala |
Marico Limited |
GOLD |
2 |
Wavemaker |
Sonata ACT |
HOW WE MADE MEDIA COURAGEOUS AND WOMEN CONFIDENT FOR A REVOLUTIONARY WATCH |
Titan Company Ltd. |
SILVER |
3 |
Wavemaker |
Kotak Mahindra Bank |
KOTAK DWARA JANHIT MEIN JAARI |
Kotak Mahindra Bank |
SILVER |
|
|
|
|
|
|
BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS - CONFECTIONARY AND FOOD |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Lodestar UM |
Amul |
How Amul Killed the Demonetization Demon |
Gujarat Co-operative Milk Marketing Federation Ltd. |
BRONZE |
2 |
Madison Media |
Tata Salt |
Tata Salt - #NamakKeWaastey |
Tata Chemicals Ltd. |
BRONZE |
|
|
|
|
|
|
BEST MEDIA INNOVATION - DIGITAL - SEARCH |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Wavemaker |
VODAFONE INDIA LIMITED |
When Search created intent instead of addressing it! |
Vodafone India Limited |
SILVER |
2 |
Madison Media |
Saffola Life |
Saffolalife- A healthy heart at the heart of every search |
Marico Limited |
BRONZE |
|
|
|
|
|
|
BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS - OTHERS |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Madison Media |
Godrej Ezee |
A Not So Ezee Challenge |
GCPL |
GOLD |
2 |
MediaCom Communications Pvt. Ltd. |
Vicks - P&G India |
Vicks #TouchOfCare |
Procter & Gamble India |
BRONZE |
|
|
|
|
|
|
EMVIE FOR GOOD |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Mindshare India |
Star Plus |
Star Plus Ek #Nayi Soch |
Star India Pvt. Ltd. |
GOLD |
2 |
The Social Street |
Prasadam Industries |
The Rooted Solution |
Prasadam Industries |
SILVER |
3 |
Lodestar UM |
DOOR STEP SCHOOL |
Recognition for good |
DOOR STEP SCHOOL |
SILVER |
4 |
Kinetic Advertising India Pvt. Limited |
Vodafone India Limited |
World's First Rainwater Harvesting |
Vodafone India Limited |
SILVER |
5 |
Initiative - Lintas India Limited |
Dettol & Harpic |
Mere 10 Guz |
Reckitt Benckiser India |
BRONZE |
|
|
|
|
|
|
BEST MEDIA INNOVATION - DIGITAL - MOBILE / HAND HELD DEVICES |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Wavemaker |
Vodafone |
How Vodafone used Airtel's Open network campaign to increase subscribers |
Vodafone India Limited |
SILVER |
2 |
Isobar India |
Maruti Suzuki India Limited |
Maruti Alto - Your First Car on Google Maps |
Maruti Suzuki India Limited |
BRONZE |
3 |
Mindshare India |
NIKE |
WHEN TINDER SWIPED RIGHT FOR NIKE |
Nike India Pvt. Ltd. |
BRONZE |
4 |
Wavemaker |
Platinum Guild India |
India's first Wearable banner |
Platinum Guild India |
BRONZE |
|
|
|
|
|
|
BEST MEDIA STRATEGY - CONSUMER DURABLES |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Wavemaker |
Tata Tiago |
Tripling with Tiago |
Tata Motors |
SILVER |
2 |
Madison Media |
Asian Paints Corporate |
Hindi Search Ads for the First Time in India! |
Asian Paints Pvt. Ltd. |
SILVER |
|
|
|
|
|
|
BEST ONGOING MEDIA CAMPAIGN |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Madison Media |
Saffola Life |
Saffolalife World Heart Day - Protecting the Nation's Heart |
Marico Limited |
GOLD |
2 |
Lodestar UM |
DOOR STEP SCHOOL |
How Door Step School continues to be a motivation for slum kids to attend school year after year |
DOOR STEP SCHOOL |
SILVER |
3 |
Wavemaker |
Vodafone India |
Vodafone superfan: Convergence of paid, owned & earned media |
Vodafone India Limited |
BRONZE |
4 |
Initiative - Lintas India Limited |
Dettol & Harpic |
Mere 10 Guz |
Reckitt Benckiser India |
BRONZE |
5 |
Wavemaker |
Hero Moto Corp |
#HeroSalute: The Voice of Billion Indians |
Hero Moto Corp |
BRONZE |
|
|
|
|
|
|
BEST MEDIA INNOVATION - DIGITAL - DISPLAY |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Wavemaker |
Vodafone |
How Vodafone used Airtel's Open network campaign to increase subscribers |
Vodafone India Limited |
GOLD |
2 |
Wavemaker |
Voot |
STARTING FROM SCRATCH! |
Viacom 18 Media India Pvt. Ltd. |
BRONZE |
3 |
Madison Media |
Fevikwik Gel |
Total Control |
Pidilite |
BRONZE |
4 |
Isobar India |
Maruti Suzuki India Limited |
Maruti Alto - Your First Car on Google Maps |
Maruti Suzuki India Limited |
BRONZE |
|
|
|
|
|
|
BEST MEDIA INNOVATION - DIRECT MARKETING |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Dialouge Factory |
Ceat |
Coin of Life |
CEAT LIMITED |
SILVER |
2 |
Wavemaker |
Colgate |
Pocket Dentist |
Colgate Palmolive |
BRONZE |
|
|
|
|
|
|
BEST INTEGRATED CAMPAIGN - MEDIA |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Mindshare India |
Star Plus |
Star Plus Ek #NayiSoch |
Star India Pvt. Ltd. |
GOLD |
2 |
Mindshare India |
Star Sports |
One Big Blue - Kabaddi World Cup |
Star India Pvt. Ltd. |
SILVER |
|
|
|
|
|
|
BEST INTEGRATED CAMPAIGN - SERVICES |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Wavemaker |
Paytm |
BOX Office Weekend Planning |
One97 Communications Limited |
GOLD |
2 |
Wavemaker |
VODAFONE INDIA LIMITED |
Launching a network of the Youth, For the Youth with the Youth |
Vodafone India Limited |
BRONZE |
3 |
Wavemaker |
Paytm |
Ab ATM Nahin, Paytm Karo!!! |
One97 Communications Limited |
BRONZE |
4 |
Madison Media |
Saffola Life |
Saffola Life: Making India Heart Healthy |
Marico Limited |
BRONZE |
|
|
|
|
|
|
BEST MEDIA INNOVATION - EVENTS / EXPERIENTIAL MARKETING |
|
|
|
|
|
|
NO. |
Agency Name |
Brand Name |
Caption Title |
Client Name |
G/S/B |
1 |
Mindshare India |
Kurkure |
KURKURE FAMILY EXPRESS |
PepsiCo (India) Holdings Pvt. Ltd. |
SILVER |
2 |
MediaCom Communications Pvt. Ltd. |
Gillette India |
Gillette Bachelors Of Shaving |
Procter & Gamble India |
BRONZE |
|
|
|
|
|
|
BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS - BEVERAGES AND DRINKS |
|
|
No winner |
|
|
|
|