Deeptie Sethi appointed as PRCAI CEO

Public Relations Consultants Association of India (PRCAI) has announced the appointment of Deeptie Sethi as its first CEO in its history.

 

Sethi will be working with the management committee to help build PRCAI’s vision of making the public relations industry more professional, ethical and prosperous. 

 

Sethi said, "The scope and reach of public relations have seen exponential growth in the last few years. Today, effective communication is integral to every business. These are exciting times for the industry and I am honoured and thrilled to take up this opportunity to build, grow and serve our community. I am equally optimistic about the prospect and look forward to adding value for PRCAI members and the larger communication fraternity."

 

Atul Sharma, president, PRCAI, said, “At PRCAI, we believe in leadership that inspires, drives results and encourages our members and communities. We are happy to have Deeptie as the first CEO of PRCAI, as we look forward to expanding our footprint, and scale PRCAI to newer heights. Moreover, as the role of public relations takes centerstage in all facets of business, we are excited to have an experienced communications professional like Deeptie to build the future roadmap for PRCAI."

 

In a career spanning 23 years, Sethi has served in leadership communications roles across India and the USA. Along with consulting independently, she has had stints with Ford and BBC.