Advertising Awards Opinion
Prasoon Joshi
Jun 18, 2025

Ad to arc: What Cannes 2025 tells us about branded entertainment

When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's CEO and CCO, and Cannes Lions 2025 juror.

The short film 'Night Fishing' won the Grand Prix in the Entertainment category at the Cannes International Advertising Festival 2025.

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