Effie 2012: Ogilvy & Mather is Agency of the Year; takes home Grand Effie too

Cadbury adjudged Effie 2012 Client of the Year

Effie 2012: Ogilvy & Mather is Agency of the Year; takes home Grand Effie too
The triumphant Ogilvy & Mather team

Effie 2012, the effectiveness awards organised by The Advertising Club, saw Ogilvy & Mather winning the coveted Agency of the Year title. The agency also managed to win the Grand Effie for ‘Kuch Meetha Ho Jaaye - Cadbury Dairy Milk's growth story from 2005-2012’.

Cadbury won the Client of the Year title at this year’s awards. 

Ogilvy & Mather topped the table with 280 points. Besides the Grand Effie, the agency won 9 Gold, 11 Silver and 3 Bronze metals.

McCann Worldgroup was a distant second with 65 points. The agency bagged 3 Silver and 7 Bronze metals. Lowe Lintas and Partners, with their 3 Silver and 6 Bronze metals, stood third on the points table.

Agency Name

Grand Effie

Gold

Silver

Bronze

Total Points

Ogilvy & Mather

1

9

11

3

280

McCann Worldgroup

0

0

3

7

65

Lowe Lintas and Partners

0

0

3

6

60

Taproot India

0

3

0

0

45

Leo Burnett

0

0

0

8

40

Jubilant Foodworks

0

1

1

0

25

JWT

0

0

1

3

25

ABP One

0

0

2

0

20

Happy Creative Services

0

1

0

0

15

Meridian Communications

0

1

0

0

15

BBH Communications

0

0

1

1

15

Draftfcb Ulka Advertising

0

0

1

1

15

Mindshare

0

0

0

3

15

Commenting on what worked for Ogilvy & Mather this year, Madhukar Sabnavis,  country head - discovery and planning, Ogilvy & Mather, said, "At Ogilvy, what works best is the power of three. I call it 'The Trimurti'. It is the combined force of creative plus servicing plus planning."

Chandramouli Venkatesan, executive director chocolates and biscuits, Cadbury India, said, "What works for Cadbury is the entire ecosystem, and the creative agency is an integral part of the ecosystem."

On McCann Worldgroup India's performance at the awards, Prasoon Joshi, president, McCann Worldgroup South Asia, said, "It's been a good year and awards are always encouraging. However, it is also the time when you look back and see what could have been better."

Piyush Pandey, executive chairman and creative director South Asia, Ogilvy & Mather India, said, "We are blessed to have a great support system that includes some of the most amazing clients and a great team comprising of young talent. We  need more of that."

EFFIE 2012 - WINNERS

CONSUMER PRODUCTS : A. COSMETICS AND TOILETRIES 

 

 

 

 

Metal

Campaign Title

Name of Agency

Client

 

 

 

 

Silver

Vaseline - The Voice Of a nation

BBH Communications India Pvt. Ltd

Hindustan Unilever

Bronze

Making Body The New Face

McCann Worldgroup

Marico

Bronze

MTV VJ KIDNAPPED FOR AXE SHOWER GEL LAUNCH

Mindshare

Hindustan Unilever

 

 

 

 

CONSUMER PRODUCTS : C. OTHERS  

 

 

 

 

Metal

Campaign Title

Name of Agency

Client

 

 

 

 

Silver

As Aamir steals light, Titan steals a march over competition

Ogilvy & Mather

Titan Industries

Bronze

WASTE TIME - Because you will never be young again

JWT

Timex Group

 

 

 

 

CONSUMER PRODUCTS : B. BEVERAGES / DRINK, CONFECTIONARY AND FOOD

 

 

 

 

Metal

Campaign Title

Name of Agency

Client

 

 

 

 

Silver

Tayyari Jeet Ki

Ogilvy & Mather

Cadbury India

Silver

Have you felt Silk lately?

Ogilvy & Mather

Cadbury India

Silver

Iss Diwali aap kisse kush karenge?

Contract Advertising India Pvt. Ltd

Cadbury India

Bronze

Har Mausam Aam

Leo Burnett

Coca-Cola India

Bronze

Kissanpur

Lowe Lintas and Partners

Hindustan Unilever

Bronze

When we made Anna take on Dhoni to win the teen Battle

McCann Worldgroup

Coca-Cola India

Bronze

Have you earned it?

Ogilvy & Mather

Cadbury India

 

 

 

 

SERVICES : A. TELECOM AND RELATED PRODUCTS

 

 

 

 

Metal

Campaign Title

Name of Agency

Client

 

 

 

 

Gold

Har Ek Friend Zaroori Hota Hai

Taproot India Communication Pvt. Ltd

Bharti Airtel

Silver

Fair Always

DRAFTFCB Ulka

Tata Teleservices

Silver

Baat sirf paison ki nahin hain

JWT

Bharti Airtel

 

 

 

 

SERVICES : B. FINANCIAL SERVICES  

 

 

 

Client

Metal

Campaign Title

Name of Agency

Client

 

 

 

 

Silver

Aapke sachche Advisors

Ogilvy & Mather

Max Life Insurance Company

Silver

Kotak Mahindra Bank Subbu 6%

Cartwheel Creative Consultancy Pvt. Ltd.

Kotak Mahindra Bank

Bronze

Even Gods can feel insecure

JWT

Birla SunLife Insurance

Bronze

Life Insurance in Just 10 Minutes

Lowe Lintas and Partners

ICICI Prudential Life Insurance

 

 

 

 

SERVICES : C. OTHERS

 

 

 

 

Metal

Campaign Title

Name of Agency

Client

 

 

 

 

Gold

Satyameva Jayate- Managing A Billion Expectation

Ogilvy & Mather

Star India

Gold

'Undumb India'

Ogilvy & Mather

The Hindu

Silver

Poochne Main Kya Jata Hai

Ogilvy & Mather

Tata Sky

Bronze

Koi Bhi Insaan Chhota Nahi Hota

Leo Burnett

Sony Entertainment Television

Bronze

Har Idol Ke Peeche Hote Najaane Kitne Idols

Leo Burnett

Multi Screen India

 

 

 

 

DIGITAL ADVERTISING (ONLINE/MOBILE COMMUNICATION) 

 

 

 

 

Metal

Campaign Title

Name of Agency

Client

 

 

 

 

Gold

Har ek Friend Zaroori Hota Hai

Taproot India Communication Pvt. Ltd

Bharti Airtel

Gold

The Photographs Case

Ogilvy & Mather

Star India

Silver

The Date Fillum

Ogilvy & Mather

Cadbury India

Silver

Online ordering

Jubilant Foodworks

Jubilant Foodworks

Silver

'Loving 'em Back"

Ogilvy & Mather

Indiawin Sports

Bronze

Being Bond

DDB Mudra Group

Star India

Bronze

Why this Kolavari Di

Jack in the Box Worldwide

Sony Music Entertainment India

 

 

 

 

HEALTHCARE 

 

 

 

 

Metal

Campaign Title

Name of Agency

Client

 

 

 

 

Silver

The Sweetest Thing You Can Tell A Diabetic

Lowe Lintas and Partners

Britannia Industries

 

 

 

 

B2B ADVERTISING 

 

 

 

 

Metal

Campaign Title

Name of Agency

Client

 

 

 

 

Gold

Drive into the Big League

Ogilvy & Mather

Vodafone India

 

 

 

 

DIRECT MARKETING 

 

 

 

 

Metal

Campaign Title

Name of Agency

Client

 

 

 

 

Gold

Pizza Signs

Jubilant Foodworks

Jubilant Foodworks

Bronze

The World's Youngest Job Applicant

BBDO India

Plan India

Bronze

The Day When You Were Born

Mindshare

HSBC India

 

 

 

 

DAVID V/S GOLIATH 

 

 

 

 

Metal

Campaign Title

Name of Agency

Client

 

 

 

 

Silver

The Photographs Case

Ogilvy & Mather

Star India

Bronze

Putting Some Body Back Into Body Care

McCann Worldgroup

Marico

Bronze

Bosch : Genetically German

Ogilvy & Mather

BSH Household Manufacturing

 

 

 

 

BEST ON-GOING CAMPAIGN 

 

 

 

 

Metal

Campaign Title

Name of Agency

Client

 

 

 

 

Gold

Yeh Badhiya hai

Ogilvy & Mather

Asian Paints

Gold

How Madhya Pradesh became Incredible In Incredible India

Ogilvy & Mather

Madhya Pradesh State Tourism Development Corporation

Gold

The Ultimatebond- 20 years and Still Going Strong

Ogilvy & Mather

Pidilite Industries

Silver

Jaago Re!

Lowe Lintas and Partners

Tata Global Beverages

Silver

The First 7 Steps

McCann Worldgroup

Marico

Silver

Seedhi Baat No Bakwaas, Freshology- First Drink Then Think & Rasta Clear Hai

Ogilvy & Mather

Coca-Cola India

 

 

 

 

LENOVO TECH-DOERS AWARD 

 

 

 

 

Metal

Campaign Title

Name of Agency

Client

 

 

 

 

 

The Photographs Case

Ogilvy & Mather

Star India

 

 

 

 

CONSUMER DURABLES : A. AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED

 

 

 

 

Metal

Campaign Title

Name of Agency

Client

 

 

 

 

Silver

Chalta Nahin Daudta Hai

Ogilvy & Mather

Bajaj Auto

Silver

The Power of the Fourth Wheel

Rediffusion Dentsu Young & Rubicam Pvt.Ltd.

Tata Motors - Commercial Vehicle Unit

Bronze

LUV

Lowe Lintas and Partners

Maruti Suzuki India

 

 

 

 

CONSUMER DURABLES : B. ELECTRONICS GOODS

 

 

 

 

Metal

Campaign Title

Name of Agency

Client

Gold

Voltas All Weather AC

Meridian Communications

Voltas

 

 

 

 

CORPORATE ADVERTISING : SOCIAL CAUSE

 

 

 

 

Metal

Campaign Title

Name of Agency

Client

Silver

Springwel Sleep Exchange Offer

Saatchi & Saatchi Pvt. Ltd.

Springwel Mattresses

Silver

Vanquishing death by befriending life

McCann Worldgroup

Maitri Foundation

Bronze

Marks for Sports

DDB Mudra Group

Nirmal Lifestyle

Bronze

You Read They Learn

Lowe Lintas and Partners

HT Media

Bronze

Gifting India a Young Heart

McCann Worldgroup

Marico

Bronze

Women for Women

McCann Worldgroup

Johnson & Johnson

 

 

 

 

INTEGRATED ADVERTISING CAMPAIGN

 

 

 

 

Metal

Campaign Title

Name of Agency

Client

Gold

Har Ek Friend Zaroori Hota Hai

Taproot India Communication Pvt. Ltd

Bharti Airtel

Gold

Satyameva jayate - Managing A Billion Expectations

Ogilvy & Mather

Star India

Gold

THE PHOTOGRAPHS CASE

Ogilvy & Mather

Star India

Silver

Drive into The Big League

Ogilvy & Mather

Vodafone India

Silver

Making Body The New Face

McCann Worldgroup

Marico

Silver

Cadbury Mishti Shera Shrishti

ABP One

Cadbury India

Bronze

No Getting Away

DRAFTFCB Ulka

Tata Teleservices

Bronze

Go Sleeveless

Interface Communications (Draft FCB)

Nivea India

Bronze

Taking on the religion called cricket

JWT

PepsiCo India

Bronze

Putting the Break in Lunch Break

Leo Burnett

HardCastle Restaurants

Bronze

Kill Mosquitoes. Kill Malaria.

Lowe Lintas and Partners

Godrej Industries

Bronze

MTV VJ Jose Kidnapped for Axe Shower Gel Launch

Mindshare

Hindustan Unilever

 

 

 

 

CONSUMER DURABLES : C. OTHERS

 

 

 

 

Metal

Campaign Title

Name of Agency

Client

Bronze

DULUX : WHEN COLORS GOT AN ATTITUDE

McCann Worldgroup

AkzoNobel India

 

 

 

 

RETAIL ADVERTISING

 

 

 

 

Metal

Campaign Title

Name of Agency

Client

Gold

No Kidding, No worries

Happy Creative Services

Flipkart India

Silver

Diamonds Are Man's Best Friend

Lowe Lintas and Partners

Titan Industries

Bronze

Putting the Break in Lunch Break

Leo Burnett

HardCastle Restaurants

Bronze

Making the Happy Price Menu Happier

Leo Burnett

HardCastle Restaurants

Bronze

Open up a World of Spices

Leo Burnett

HardCastle Restaurants

Bronze

Taking the Fast out of Fast food

Leo Burnett

HardCastle Restaurants

 

 

 

 

CORPORATE ADVERTISING : A. CORPORATE REPUTATION

 

 

 

 

Metal

Campaign Title

Name of Agency

Client

Bronze

Winning Despite Loosing the Star

Lowe Lintas and Partners

MCCS

 

 

 

 

RURAL ADVERTISING

 

 

 

 

Metal

Campaign Title

Name of Agency

Client

Bronze

Pyaar se Suljhaye, Sar Na Khujlaye

BBH Communications India Pvt. Ltd

Marico

Bronze

Project "Swasthya Chetna" (Quest for Health)

Ogilvy & Mather

Hindustan Unilever

 

 

 

 

REGIONAL ADVERTISING

 

 

 

 

Metal

Campaign Title

Name of Agency

Client

Silver

Cadbury Mishti Shera Shrishti

ABP One

Cadbury India

Bronze

When NESCAFE Sunrise owned the most momentous morning of the year in Tamil Nadu

McCann Worldgroup

Nestle India

 

 

 

 

MARICO UNCOMMON SENSE AWARD

Campaign Title

Name of Agency

Client

Satyameva Jayate

Ogilvy & Mather

Star India

 

 

 

 

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