Spikes 2013: ‘Forge a culture where everyone is creative’ 
Advertising

Spikes 2013: ‘Forge a culture where everyone is creative’

Ogilvy's Tham Khai Meng urged creative agencies to lure consumers in ‘stealth mode’ like a ‘Trojan Horse’ for maximum impact
Work 2012: Adland gets laudatory and self-critical 
Advertising

Work 2012: Adland gets laudatory and self-critical

Shephali Bhatt gets 15 admen to talk about one Indian ad they wish they had done. A few of them also spoke about one ad they could’ve done better in the year 2012.
Linc Pens urges consumers to watch what they write with 
Advertising

Linc Pens urges consumers to watch what they write with

WATCH the ad films created by Ogilvy Kolkata here
Campaign India First Cut: Titan Raga's new commercial 
Advertising

Campaign India First Cut: Titan Raga's new commercial

Watch the making of the ad film and the final version, created by Ogilvy & Mather
BBH APAC wins $5,000 Warc Asian Strategy Prize 
Advertising

BBH APAC wins $5,000 Warc Asian Strategy Prize

From India, BBDO’s ‘Shavesutra’ is runner-up for top prize; Ogilvy, Leo Burnett and BBH ‘highly commended’
Parle 20-20 cooks up quick snack formula for 'empty stomach' 
Advertising

Parle 20-20 cooks up quick snack formula for 'empty stomach'

WATCH the ad films created by Ogilvy India
Dabur Amla hair oil ropes in Priyanka Chopra 
Advertising

Dabur Amla hair oil ropes in Priyanka Chopra

Campaign to launch mid-September targeting college girls across tier 1 and 2 towns; Rani Mukherkjee was the erstwhile brand ambassador
Cadbury celebrates sweet beginnings of friendship, in new campaign 
Advertising

Cadbury celebrates sweet beginnings of friendship, in new campaign

WATCH the TV ad created by Ogilvy & Mather
Bates and Ogilvy APAC reshuffle planning functions as Paul Matheson returns to Asia 
Advertising

Bates and Ogilvy APAC reshuffle planning functions as Paul Matheson returns to Asia

Matheson will be regional planning head for Ogilvy Asia-Pacific, Mark Sinnock to take on chief strategy officer role at Bates
Max New York Life to become Max Life Insurance 
Media

Max New York Life to become Max Life Insurance

A marketing campaign to announce the name change is in the works.
VIDEO: Day one at Cannes 2012 
Advertising

VIDEO: Day one at Cannes 2012

Catch the glimpses of day one at Cannes 2012. Also watch what some of the adlanders expect from this year at the festival
NEW BUSINESS LEAGUE APAC: See who tops the charts for May 2012  
Advertising

NEW BUSINESS LEAGUE APAC: See who tops the charts for May 2012

ASIA-PACIFIC - O&M tops the creative league as Carat holds on to media pole and OMD climbs rankings.
Randstad embarks on 'name change' campaign in India 
Advertising

Randstad embarks on 'name change' campaign in India

Ogilvy and Mindshare are agency partners; campaign spend pegged at Rs 10 crores
Live Issue: What’s the cure for Kolkata’s talent crunch? 
Advertising

Live Issue: What’s the cure for Kolkata’s talent crunch?

The heads of five agencies in Kolkata offer their perspectives to Arati Rao about the situation in the city
Live Issue: Potential of Broadway musical format in ads 
Advertising

Live Issue: Potential of Broadway musical format in ads

According to five industry professionals, the format is unlikely to become a trend
Equinox Films' Top 10 TVCs of 2011 
Advertising

Equinox Films' Top 10 TVCs of 2011

WATCH the production house's commercials that made the cut
Cadbury 5 Star brings back the amusing Ramesh-Suresh duo 
Advertising

Cadbury 5 Star brings back the amusing Ramesh-Suresh duo

Watch the TVC created by Ogilvy
Ogilvy attempts an emotional connect in new TVC for Fortune Oil 
Advertising

Ogilvy attempts an emotional connect in new TVC for Fortune Oil

WATCH the TVC here
MMGB: Legends and headlines resurrected 
Advertising

MMGB: Legends and headlines resurrected

A conversation with Bodhisatwa Dasgupta, group head. O&M Delhi, the creator of two new Facebook groups 'Put Headline Here' and 'Legends of Advertising', and what fans think of them
Vodafone gets SME owners to promote reality contest show  
Advertising

Vodafone gets SME owners to promote reality contest show

Watch the TVC created by Ogilvy here to invite entries for Vodafone ‘Drive into the Big League‘ show
Fox Crime goes on a detective hunt for channel's launch 
Advertising

Fox Crime goes on a detective hunt for channel's launch

Watch the TVC created by Ogilvy here
Westside claims to offer ‘Endless Possibilities’ with its new campaign 
Advertising

Westside claims to offer ‘Endless Possibilities’ with its new campaign

Watch the TVC created by Ogilvy here
Leo Burnett brings in Rajesh Mani as ECD  
Advertising

Leo Burnett brings in Rajesh Mani as ECD

He joins Leo Burnett from Ogilvy
MTR offers women a hand in the kitchen 
Advertising

MTR offers women a hand in the kitchen

O&M Bangalore creates new TVC for the range of breakfast mixes
India scores 36 metals at Spikes Asia 2010 
Advertising

India scores 36 metals at Spikes Asia 2010

The awards were announced on Tuesday night in Singapore
Meridian Communications creates new TVC for the Honda Jazz X 
Advertising

Meridian Communications creates new TVC for the Honda Jazz X

WATCH TVC here
"Awards are two-and-a-half minutes of glory:" Sagar Mahabaleshwarkar 
Advertising

"Awards are two-and-a-half minutes of glory:" Sagar Mahabaleshwarkar

Bates 141 NCD Sagar Mahabaleshwarkar talks to Arati Rao about awards and why art directors should think film
Agency Report Card: Creative agencies in 2009 
Advertising

Agency Report Card: Creative agencies in 2009

ASIA-PACIFIC - Weighing up performance in a year of accountability, the annual report cards show Ogilvy maintain their position at the top. Here follows an assessment (mark out ...
Adland Rockstars: Pritish Nathaniel 
Advertising

Adland Rockstars: Pritish Nathaniel

This week, we caught up with Pritish Nathaniel, a senior account executive at Ogilvy & Mather. 
Cadbury's new thought: 'Shubh Aarambh'  
Creativity

Cadbury's new thought: 'Shubh Aarambh'

Cadbury Dairy Milk (CDM), the flagship brand of Cadbury India, has recently launched a new campaign, 'Shubh Aarambh'. Created by Ogilvy & Mather, the campaign is based on ...
Mindshare is Digital Agency of The Year at DMA 
Digital

Mindshare is Digital Agency of The Year at DMA

With four Golds, two Silvers and a Bronze, Mindshare was named Digital Agency of The Year at the first Campaign India Digital Media Awards, presented by bbc.com. The media ...
New Anchor toothpaste TVC walks the fun route 
Advertising

New Anchor toothpaste TVC walks the fun route

Ogilvy & Mather's new TVC for Anchor toothpaste is based on the proposition "Daant fit toh life hit". The film features a newly wed wife, who decides to make a ...
Three Indian agencies win Lotus Roots 
Creativity

Three Indian agencies win Lotus Roots

Contract ("New National Animal" for Sanctuary Magazine), Taproot ("Colors of India", Conqueror Papers) and Ogilvy & Mather ("Stamps" for India ...
“Life can surprise you,” say new Aegon Religare TVCs 
Creativity

“Life can surprise you,” say new Aegon Religare TVCs

Insurance, in particular the advertising for life insurance, is usually considered as no laughing matter. However, in Ogilvy & Mather’s new commercials for Aegon ...
Adland Rockstar: Ajesh N 
Creativity

Adland Rockstar: Ajesh N

In this edition, Ajesh N, associate creative director, Ogilvy & Mather, Bangalore, reveals that it took three days of interning at a newspaper that got him to where he is ...
Adland Rockstar: Mitali Srivastava 
Advertising

Adland Rockstar: Mitali Srivastava

This week we caught up with Mitali Srivastava, a 33-year-old strategic planning director at Ogilvy & Mather, Mumbai. Have you always been in advertising?
India close Cannes with 17 metals 
Advertising

India close Cannes with 17 metals

O&M won India the last metal, a silver for Breakthrough Trust in film, bringing India’s tally to 17 overall.All winners listed below:
First Pan Vilas commercial positions itself on “Shauq” 
Creativity

First Pan Vilas commercial positions itself on “Shauq”

Pan Vilas, a premium pan masala offering from Godfrey Phillips India, made its entry into the category with a 60-second commercial featuring actors Manoj Bajpai and Jameel ...
Three Indian agencies strike metal in Outdoor  
Advertising

Three Indian agencies strike metal in Outdoor

Good news continues to trickle in for India at Cannes with three agencies from the country being recognized for their work in Outdoor. Mudra DDB’s campaign for Bangalore ...
Ogilvy's Promo Win and Vijay Singh's comments 
Creativity

Ogilvy's Promo Win and Vijay Singh's comments

At the 57th Cannes Lions advertising festival, the first set of awards to be announced were the Promo & Activation, Direct and PR Lions. India won one Bronze Lion in the ...
India draws a blank in Cyber shortlist; gets 5 in Design 
Creativity

India draws a blank in Cyber shortlist; gets 5 in Design

In the Design Lions shortlist, 5 Indian entries have made the cut: Publicis Communications has one for themselves as a client and one for Hewlett Packard; Ogilvy & Mather ...
Adland Rockstars: Sameer Kochure 

Adland Rockstars: Sameer Kochure

This week's Adland Rockstar is Sameer Kochure, creative group head, Cheil Worldwide. How did you get into advertising?
Why smell like a woman, asks Meridian's new TVC for Wild Stone talc 
Advertising

Why smell like a woman, asks Meridian's new TVC for Wild Stone talc

Meridian Communications has launched a new TV campaign for Wild Stone Talc for Men. This is the first time that Wild Stone Talc is using television advertising. (Its range of ...
Body odour repels, says Meridian's new TVC for ITC Superia 
Advertising

Body odour repels, says Meridian's new TVC for ITC Superia

ITC Superia has launched a new TV campaign for Superia Lemon Fresh, a soap meant to fight body odour and provide "lingering freshness". The campaign coincides with ...
Ogilvy's new TVC for Lenovo aims to create bold, new look 
Advertising

Ogilvy's new TVC for Lenovo aims to create bold, new look

Lenovo has launched its new Master Communication Platform (MCP), a worldwide marketing communications strategy to position Lenovo's brand and products. The latest Lenovo Think ...
Big B starts shooting for O&M's Gujarat Tourism campaign 
Advertising

Big B starts shooting for O&M's Gujarat Tourism campaign

Ogilvy & Mather has begun shooting the first leg of its promotional film for Gujarat Tourism.The film, scripted and conceptualised by Piyush Pandey and directed by Shoojit ...
Ogilvy & Mather Worldwide launches Ogilvy Noor 
Advertising

Ogilvy & Mather Worldwide launches Ogilvy Noor

Ogilvy & Mather Worldwide has announced the launch of Ogilvy Noor, a multi-disciplinary global Islamic Branding practice that will attempt to help brands better engage ...
Ogilvy hosts Portfolio Night in Mumbai 
Advertising

Ogilvy hosts Portfolio Night in Mumbai

The eighth edition of Portfolio Nights – the first one for India – took place at The Westin, the same premises as that of hosts, Ogilvy. The agency is the host for ...
Judgement day: Portfolio Night is tonight 
Advertising

Judgement day: Portfolio Night is tonight

Tonight is the big night for budding creatives to show off their work to some of the most well known creative directors in the country.
Arcopol's blog: Of James Bond, Mills & Boon and the navarasas 

Arcopol's blog: Of James Bond, Mills & Boon and the navarasas

Last week I participated in an Ad Club Bombay workshop, conducted by Ogilvy’s Madhukar Sabnavis.Thanks to him, for the few of us who chose to be present there, our ...
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