Garuda Aerospace has launched a consumer photography and cinematography drone called, ‘Agri Droni’.
To build brand awareness for this new product, a campaign featuring cricketer MS Dhoni has been rolled out. Dhoni is also an investor in the product.
Conceptualised by Dhoni Entertainment, the film opens with Dhoni rescuing a young girl from a flying bottle. As the scene unfolds, it reveals itself as part of a film shoot, earning praise from an impressed director. Dhoni inquires about the next shoot, learning it involves a skydiving and parasailing scene. Curious about capturing the skydiving shot, the young girl questions, and Dhoni explains how Droni, the drone, will play a crucial role. The film concludes by showcasing the capabilities of drone cinematography and its vantage points.
Agnishwar Jayaprakash, founder and CEO, Garuda Aerospace, said, "This launch is an exciting one for us. Besides being out first B2C product in the market, it is a product that is cutting-edge, and purposefully designed for convenience and quality. Moreover, it strengthens our partnership with our brand ambassador Mahendra Singh Dhoni and offers consumers an opportunity to own a product that is created in association with him. The product is a game-changing one in the aerial photography and videography market and we are confident that it will empower users to push creative boundaries.”
