Amazon Fashion brings together Ananya Panday and Aditya Roy Kapur in a first
Amazon Fashion has roped in Bollywood stars, Ananya Panday and Aditya Roy Kapur to announce the launch of its latest campaign, "Fashion on Amazon, Har Pal Fashionable.” The campaign features the actor duo for the first time together and aims to highlight Amazon as a one-stop online destination across clothes, shoes, watches, accessories etc. and that enables customers to put their looks together, with features like ‘wear it with’ suggestions from top brands. With this campaign, the e-comm giant aims to make fashion effortless, redefine fashion and elevate the shopping experience for consumers.
Conceptualised by Media Monks, the campaign went live recently across TV, outdoor, digital and social media.
Conceptualised by Media Monks, the campaign went live recently across TV, outdoor, digital and social media.
TREVOC names Saif Ali Khan and Kareena Kapoor Khan as brand ambassadors
TREVOC has unveiled Bollywood power couple Saif Ali Khan and Kareena Kapoor Khan as its esteemed brand ambassadors. By roping in the actor duo, the Gurugram-based luxury real estate brand aims to strengthen its position as the go-to choice for those seeking sophistication and comfort in their homes.
Libas ropes in Kiara Advani as the Brand Ambassador
Libas, an ethnic fashion brand has announced the appointment of Bollywood actor Kiara Advani as its new Brand Ambassador. The brand launched a new campaign featuring the actor unveiling its Spring-Summer collection. With this collaboration, Libas seeks to redefine the standards of ethnic wear, positioning itself as the epitome of aspirational fashion for the modern Indian woman.
Advani's vibrant persona and her trendsetting style perfectly align with Libas' ethos, which celebrates the spirit of the contemporary Indian woman. The brand film not only showcases the beauty of ethnic fashion but also aims to inspire women to express themselves, embracing their unique styles.
Vidya Balan becomes the face of Sleepfresh Mattress
Sleepfresh Mattress has announced a dynamic new partnership with Bollywood actor Vidya Balan. This strategic collaboration marks a significant step forward for the brand, leveraging Balan's popularity and influence to champion the importance of quality sleep and elevate brand awareness nationwide. Balan perfectly embodies Sleepfresh's mission of promoting quality sleep as a cornerstone of a healthy lifestyle.
AkzoNobel ropes in Yash as brand ambassador for Dulux Weathershield
AkzoNobel India has welcomed the actor Yash, as the new brand ambassador for its Dulux Weathershield exterior emulsions in India. The paints and coatings company and makers of Dulux paints, with Yash on board, aims to strengthen the association of its flagship Dulux Weathershield exterior emulsions with Indian consumers seeking high-performance with bold aesthetics.
The brand will also be launching a campaign titled “It’s Colourful. It’s Powerful”, featuring the actor and crafted by Mullen Lintas Delhi to leverage the association.
Arvind names His Highness Dr. Lakshyaraj Singh Mewar of Udaipur as brand ambassador for Primanté Luxury Fabrics
Arvind, an integrated solutions provider in textiles, has announced a strategic collaboration with His Highness, Dr Lakshyaraj Singh Mewar of Udaipur, as the brand ambassador for Primanté, its premium suiting and shirting brand. This collaboration marks a significant milestone in Primanté's journey, positioning it firmly in the elite class of luxury fabrics.
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