Campaign India Team
Nov 23, 2022

The Ayurveda Company gets Kajal Aggarwal as investor

The brand also aims to raise a funding of $15 million

The Ayurveda Company gets Kajal Aggarwal as investor
D2C omnichannel Ayurveda brand, The Ayurveda Co. (T.A.C.) has announced Kajal Aggarwal as its new investor. 
 
This is part of the company’s first funding round and Aggarwal is the first investor. 
 
The brand also aims to raise a funding of $15 million. 
 
Param Bhargava, founder, The Ayurveda Co., said, "T.A.C. enjoys a robust online community with Ayurveda at the heart of it. Our eCommerce gets strong traction of sales through the Ayurvedic consultation-based purchase on the website and over 30 marketplaces like Amazon, Myntra, Nykaa, Flipkart, FirstCry, BlinkIt, among others.”
 
Shreedha Singh, co-founder and CEO, said, "Growing up, we, the millennials, have had a distant relationship with Ayurveda. It's time to introduce the coming generations to the life-changing habits and benefits that Ayurveda imparts, both for their enhanced quality of life and to take this powerful traditional system to every household in India, and globally. We had to tell the story through someone who believed in our vision. Partnerships and relationships are important to us, and Kajal reciprocates this value system as an individual. She is an avid propagator of a natural and holistic lifestyle, so it only made sense to have more extensive synergies in the future in addition to having her
on board for the range curated for the young ones."
 
Source:
Campaign India

Related Articles

Just Published

18 hours ago

MS Dhoni moves to trademark 'Captain Cool' moniker

The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.

18 hours ago

Colour me heritage: Birla Opus paints India’s monuments

An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.

20 hours ago

Cannes Lions responds to criticism regarding ...

Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.

1 day ago

Emotion sells, but at what cost?

From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?