Advertising Media Digital
Samir Karpe
Mar 24, 2025

Scaling smarter: Reinventing commerce media strategy for lasting impact

In retail sales, while RMNs offer potent targeting capabilities, advertisers can turn their campaigns effective by deploying unified measurement strategies, says the Scibids and DoubleVerify country manager.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

1 When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

When Prime Video ads guess your mood before you watch

3 When Prime Video ads guess your mood before you watch

Razorpay hands over the mic, not the message

4 Razorpay hands over the mic, not the message

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Blog: Har ghar tiranga made easier

6 Blog: Har ghar tiranga made easier

Sister act: Raksha Bandhan ads drop the thali trope

7 Sister act: Raksha Bandhan ads drop the thali trope

IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

8 IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

When clicks don’t cut it: Why Gen Z attention is the new advertising currency

9 When clicks don’t cut it: Why Gen Z attention is the new advertising currency

Aura is not just another AI tool, it chases deadlines too

10 Aura is not just another AI tool, it chases deadlines too

Related Articles

All advertising has to become more accountable: Rahul Vasudev
Advertising
Jul 16, 2025
Vinita Bhatia

All advertising has to become more accountable: ...

Over 50% of APAC marketers plan to cut ad spend in 2025: Nielsen
Advertising
May 23, 2025
Matthew Keegan

Over 50% of APAC marketers plan to cut ad spend in ...

DoubleVerify invests in FirstPartyCapital
Advertising
Apr 04, 2025
Campaign India Team

DoubleVerify invests in FirstPartyCapital

DoubleVerify claims Adalytics ‘manipulated findings’ in recent report on general invalid traffic
Advertising
Apr 10, 2025
Reem Makari

DoubleVerify claims Adalytics ‘manipulated ...

Just Published

Srinivasan K Swamy elected as AAAI president, Jaideep Gandhi is association’s vice-president
Advertising
9 hours ago
Campaign India Team

Srinivasan K Swamy elected as AAAI president, ...

With a new board in place, the industry body signals continuity and experience as it navigates transformation across India’s advertising sector.

WPP Media wins Mastercard’s global media account from Carat
Media
12 hours ago
Emma Thumann

WPP Media wins Mastercard’s global media account ...

The $180 million win ends the 10-year relationship between Mastercard and Carat.

Wikipedia parent set to pick Spin as social media agency
Digital
12 hours ago
Lucy Shelley

Wikipedia parent set to pick Spin as social media ...

Shop will create social video campaigns for the online encyclopedia.