Publicis Groupe South Asia appoints Paritosh Srivastava as CEO of BBH India

Publicis Groupe South Asia has named Paritosh Srivastava as chief executive officer (CEO) of BBH India. Srivastava will take on this additional mandate alongside his existing responsibilities as CEO of Saatchi & Saatchi India and Saatchi Propagate India, while continuing to be part of the South Asia leadership team of Publicis Groupe.

In his expanded role, Srivastava will work closely with Himanshu Saxena, managing director and chief operating officer at BBH India, and Parikshit Bhattacharya, chief creative officer. The trio will focus on strengthening the agency’s growth strategy and its ‘Power of One’ offering, aimed at delivering integrated solutions to clients.

Srivastava brings over 25 years of industry experience and has been with Publicis Groupe since 2011. He has led initiatives across diverse categories such as FMCG, beauty and personal care, auto, BFSI, retail, alco-bev, consumer durables, e-commerce, q-commerce, fintech, telecom, and home furnishing. Under his leadership, the Groupe’s ‘Power of One’ model has been deployed across brands including Diageo, P&G, Skoda, Renault, Nivea, Hero, Citi, Zee, and Leela Hotels and Palaces.

Joining Srivastava in the leadership team at BBH India is Snehasis Bose, who has been appointed group chief strategy officer. He will continue to serve in the same capacity at Saatchi & Saatchi India and Saatchi Propagate India.

Bose, who also has 25 years of experience, has spent over a decade within the Publicis network. He has led strategic growth for brands such as Hero MotoCorp, ITC, Renault, Audi, Reliance Digital, Zepto, and Nivea.

Commenting on the appointments, Anupriya Acharya, CEO, Publicis Groupe South Asia, said, “These appointments underscore our commitment to strengthening BBH’s leadership and expanding its spectrum of capabilities. Paritosh has demonstrated strong expertise in delivering impactful business solutions through our ‘Power of One’ model across multiple clients. I’m confident that in this role, supported by Snehasis, Himanshu, and Parikshit, he will further enhance the agency’s culture of innovation and strategic initiatives.”

Srivastava added, “I am excited to lead BBH India into its next chapter, alongside an exceptionally talented team. Our vision is to make BBH India an agency for tomorrow—where modern creativity helps brands navigate the complexities of evolving marketing landscape. We also aim to build an agency that fully leverages the scale and width of Publicis Groupe’s ‘Power of One’.”

With the new leadership team in place, BBH India is eager to position itself to offer more integrated, future-facing creative solutions to its expanding client base. The agency claims that its ‘Our objective is effectiveness. Our strategy, creativity” philosophy has underpinned its work across multiple categories and client mandates over the past year.

Among recent campaigns, BBH highlights its work with CaratLane on the ‘Khul Ke Karo Express’ (Express freely) platform, which led to executions like ‘Wear Your Wins’, ‘Postcards’, and ‘Siblings Box’. BBH India also lists clients such as L'Oréal, Suntory Spirits, Taj Group of Hotels, HDFC Ergo, and Nestlé Milkmaid as part of its current portfolio.