Garage Group has announced that it has bagged Bodycare International's creative mandate.
The account was won following a multi-agency pitch.
By associating with Garage Group, Bodycare aims to tap into the fashion-forward consumer mindset through its marketing campaigns.
Mithun Gupta, director - Bodycare International, said, Throughout the past three decades, we have consistently held a position of leadership by introducing innovative products that cater to the evolving demands of the market. Now, with the collaboration of Garage Group, we are excited to continue pushing the boundaries of our marketing strategy. Garage Group has demonstrated their creative prowess and expertise in guiding our brand messaging through their cutting-edge, creative and original approach. We are thrilled and confident about the partnership we have forged with Garage!"
Saurabh Gupta, founder and managing director, Garage Group, said, "The Indian apparel market is experiencing rapid expansion with a projected value of $135 billion by 2025. As businesses like Bodycare strive to navigate this growth, it becomes crucial to engage with the target audience in a deliberate and impactful manner. And, we strongly believe that our team can deliver exactly what the brand seeks in a creative partner — a captivating narrative that empowers the brand to set them apart from the rest effectively."
A campaign featuring actor Kajal Agarwal has already been conceptualised by Garage Group.
