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Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

BBDO won the coveted 'Agency of the Year', while Ariel won the 'Brand of the Year'

Rebates back in spotlight: Ex-WPP CEO sues, alleges ...

Can designing emotional interactions shift behaviour? ...

Life in the fast lane: Navi UPI’s Hurrypur hits top speed

Why almost every brand you know apologised

Awards

2 hours ago

Campaign India Team

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

BBDO won the coveted 'Agency of the Year', while Ariel won the 'Brand of the Year'

Rebates back in spotlight: Ex-WPP CEO sues, alleges firing over kickback complaints

Advertising

10 hours ago

Emma Thumann

Rebates back in spotlight: Ex-WPP CEO sues, alleges ...

Richard Foster is suing the holdco for $100 million over claims that he was fired in retaliation for flagging a hidden rebate scheme within WPP’s media arm.

Can designing emotional interactions shift behaviour? Envelop says, yes

Marketing

15 hours ago

Vinita Bhatia

Can designing emotional interactions shift ...

As Indian brands move from spectacle to substance, the agency’s founder Jai Sharma explains how experiential design is becoming measurable strategy and why emotion now defines marketing effectiveness.

Life in the fast lane: Navi UPI’s Hurrypur hits top speed

The Work

14 hours ago

Campaign India Team

Life in the fast lane: Navi UPI’s Hurrypur hits top ...

The campaign turns the everyday rush of modern life into a witty ode to instant payments and blink-and-you’ll-miss-it convenience.

Advertising

11 hours ago

Vikas Nowal

Why almost every brand you know apologised

The ‘Official Apology Statement’ that went viral among brands recently was more than a trend; it reflects the changing lexicon of connection.

Publicis CEO hits out at Omnicom’s ‘apples and oranges’ approach on revenue

Advertising

12 hours ago

Gideon Spanier

Publicis CEO hits out at Omnicom’s ‘apples and oranges’ approach on revenue

Arthur Sadoun calls on Omnicom to change how it reports revenues to improve transparency after IPG takeover.

73% marketers say the ‘middle class’ no longer exists

Marketing

10 hours ago

Campaign India Team

73% marketers say the ‘middle class’ no longer exists

Surging lifestyle costs and sluggish incomes are pushing this traditional class to either end of the market, according to WARC’s The Marketer’s Toolkit 2026.

WPP CEO Cindy Rose appoints Conrad Persons as chief of staff

Advertising

12 hours ago

Lucy Shelley

WPP CEO Cindy Rose appoints Conrad Persons as chief ...

He was promoted to CEO of Grey London in April.

Advertising

15 hours ago

Campaign India Team

Fujifilm India’s new brand film highlights courage ...

‘Healthcare technology that transcends’, showcases real-life stories of innovation and compassion in Spiti Valley.

Advertising

13 hours ago

Campaign India Team

Publieze Media partners with Ewebsoft to boost ...

The duo have formed a strategic alliance to combine expertise in PR, content and digital marketing for integrated brand growth.

EMotorad and Rannvijay Singha team up for ‘Made for More’ campaign

Advertising

15 hours ago

Campaign India Team

EMotorad and Rannvijay Singha team up for ‘Made for ...

EMotorad collaborates with Rannvijay Singha to showcase its new Ranger electric cycle, blending adventure, style and performance.

Western Digital partners TV legends for WD Purple campaign

Advertising

14 hours ago

Campaign India Team

Western Digital partners TV legends for WD Purple ...

The company collaborates with Shivaji Satam, Dayanand Shetty and Narendra Gupta for an awareness campaign promoting authentic WD Purple HDDs.

Nilkamal focuses on its core, the OG plastic chair and gets contextual with elections

Advertising

13 hours ago

Campaign India Team

Nilkamal focuses on its core, the OG plastic chair ...

Nilkamal and The Womb have released an AI-generated film that celebrates the brand’s legacy and its iconic plastic chair.

Audi India celebrates weddings with emotional ‘#MomentsBeforeMoments’ campaign

Advertising

1 day ago

Campaign India Team

Audi India celebrates weddings with emotional ...

Audi India’s new campaign captures emotional wedding-day moments inside its cars, blending luxury with storytelling and human connection.

Where heritage meets modernity: The Leela unveils new social campaign celebrating modern Indian royalty

Advertising

1 day ago

Campaign India Team

Where heritage meets modernity: The Leela unveils ...

The social campaign featuring Princess Gauravi Kumari of Jaipur, celebrates the harmony between tradition and contemporary luxury.

The Work

When Bullet meets the Hall: A symphony in steel

Advertising

1 day ago

Campaign India Team

When Bullet meets the Hall: A symphony in steel

Royal Enfield’s latest campaign, The Ballad of the Bullet, turns a 124-year-old icon into music — quite literally — at London’s Royal Albert Hall.

McCann hits the right note with Hero Splendor’s life symphony

The Work

3 days ago

Campaign India Team

McCann hits the right note with Hero Splendor’s life symphony

Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.

Learning beats swagger in Jaro’s new office lesson

Advertising

Oct 31, 2025

Campaign India Team

Learning beats swagger in Jaro’s new office lesson

Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

The Work

Nov 06, 2025

Charlotte Rawlings

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Because someone needs to tell the kids to ditch their tablets and phones in favour of playing with real, tactile toys.

Here, now, everywhere: Generali Central bets on presence

In-Depth

Nov 04, 2025

Campaign India Team

Here, now, everywhere: Generali Central bets on presence

Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.

Dreams, detours and doorsteps: Housing.com’s humorous take on life upgrades

Advertising

Oct 29, 2025

Campaign India Team

Dreams, detours and doorsteps: Housing.com’s humorous take on life upgrades

Leo Burnett’s new campaign for real estate platform turns life’s financial ups and downs into a witty reminder that every twist deserves a new home.

Xiaomi turns mispronunciation into marketing mayhem this Diwali

Advertising

Oct 16, 2025

Campaign India Team

Xiaomi turns mispronunciation into marketing mayhem this Diwali

The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.

Focus

Anisha Iyer

Approach Gen Z by mindset, not age

Raised in an era of constant reinvention, this generation has developed a keen instinct for what’s real and what’s performative.

Niranjan Natarajan

The AI train has left the station. Are Indian ...

(No em dashes were harmed in this article. It rambles on too much to be AI-perfect.)

Poulomi Roy

Brands need to go beyond the boundary

To challenge inequity in women’s sports, brands need to act as cultural allies and reframe the narrative.

Rutu Mody-Kamdar

Clash of the generations

In Two Minds: With three generations in one office, agency leaders are challenged to design spaces where ambition isn’t one-size-fits-all, but one-size-fits-now.