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India’s quick commerce surge exposes a discipline gap for marketers

Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are ...

The growing siren call of Black Friday

The ‘green’ cost of FOMO

Does India need aspirational masculinity?

Avaada sheds light on the dark side of the data centre

India’s quick commerce surge exposes a discipline gap for marketers

Advertising

6 hours ago

Vinita Bhatia

India’s quick commerce surge exposes a discipline gap for marketers

Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.

Advertising

8 hours ago

Shannon Tellis

The growing siren call of Black Friday

How an American holiday won the hearts of Indian consumers.

Advertising

8 hours ago

Upamanyu Borkakoty

The ‘green’ cost of FOMO

How short-term sales spikes, such as Black Friday, are rewiring consumer behaviour.

Does India need aspirational masculinity?

Advertising

7 hours ago

Sumanto Chattopadhyay

Does India need aspirational masculinity?

As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.

Avaada sheds light on the dark side of the data centre

The Work

8 hours ago

Campaign India Team

Avaada sheds light on the dark side of the data centre

Visualising the energy cost of curiosity, its latest campaign links innocent queries to grid failure in a power-hungry digital economy.

Despite talent war, only 25–30% of Indian GCCs are thinking of employer branding

1 day ago

Campaign India Team

Despite talent war, only 25–30% of Indian GCCs are thinking of employer branding

With 60% of GCCs poaching from each other, Global Capability Centres must craft a compelling employer value proposition.

Awards

1 day ago

Campaign India

Agency of the Year 2025 Awards - Three decades of ...

December means one thing for agencies across Asia-Pacific: Agency of the Year. These awards have been running for over thirty years now, and somewhere along the way they became the industry standard for measuring who's actually doing work that matters.

Omnicom closes Interpublic acquisition for final purchase price of $9 billion

Advertising

1 day ago

Beau Jackson

Omnicom closes Interpublic acquisition for final ...

Acquisition creates largest holdco based on revenues for the first nine months of 2025.

How India’s VFX and post studios are powering global storytelling

Advertising

1 day ago

Abhishek Prasad

How India’s VFX and post studios are powering ...

India is no longer an outsourcing destination; it is a trusted, creatively mature partner in the global content supply chain.

Omnicom-IPG: How the merger will reshape the competition

Advertising

2 days ago

Campaign Red Staff

Omnicom-IPG: How the merger will reshape the ...

Campaign Red examines how a merged Omnicom-IPG compares to the remaining 'big four'.

Burson appoints HS Chung as CEO for Asia-Pacific

Advertising

2 days ago

Campaign India Team

Burson appoints HS Chung as CEO for Asia-Pacific

Based in Seoul, she will oversee the agency’s business in India, Australia and New Zealand, Indonesia, Malaysia, Singapore and Thailand.

Creators aren't the destination; they're often a launching point: Edelman’s Tristan Roy

Media

2 days ago

Vinita Bhatia

Creators aren't the destination; they're often a ...

As AI scales, Edelman’s president of Integrated Solutions and Delivery believes that the real battle is protecting trust and originality. In 2026, integration is inevitable, but integrity is not optional.

Accenture invests in AI upstart Alembic to further bolster client offering

Advertising

2 days ago

Will Russo

Accenture invests in AI upstart Alembic to further ...

Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.

Former WPP boss Mark Read announces next move

Advertising

3 days ago

Beau Jackson

Former WPP boss Mark Read announces next move

Read announced his departure from WPP in June.

Loca Loka bets on India’s premium tequila wave with measured rollout

Marketing

3 days ago

Vinita Bhatia

Loca Loka bets on India’s premium tequila wave with ...

Can its blend of global heritage, local cultural narrative, and controlled rollout strategy move beyond curiosity?

The Work

Gen Z dating gets a reality check with Tinder’s ‘School of Swipe’

The Work

1 day ago

Campaign India Team

Gen Z dating gets a reality check with Tinder’s ‘School of Swipe’

The mobile-first hub helps young daters navigate emotional cues, boundaries and safer connections.

WhatsApp slows down to show what distance feels like

Advertising

Nov 18, 2025

Campaign India Team

WhatsApp slows down to show what distance feels like

A near 10-minute film turns everyday voice notes into a rural love story, offering a fresh lens on long-distance relationships in India.

Life in the fast lane: Navi UPI’s Hurrypur hits top speed

The Work

Nov 13, 2025

Campaign India Team

Life in the fast lane: Navi UPI’s Hurrypur hits top speed

The campaign turns the everyday rush of modern life into a witty ode to instant payments and blink-and-you’ll-miss-it convenience.

When Bullet meets the Hall: A symphony in steel

Advertising

Nov 12, 2025

Campaign India Team

When Bullet meets the Hall: A symphony in steel

Royal Enfield’s latest campaign, The Ballad of the Bullet, turns a 124-year-old icon into music — quite literally — at London’s Royal Albert Hall.

McCann hits the right note with Hero Splendor’s life symphony

The Work

Nov 10, 2025

Campaign India Team

McCann hits the right note with Hero Splendor’s life symphony

Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

The Work

Nov 06, 2025

Charlotte Rawlings

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Because someone needs to tell the kids to ditch their tablets and phones in favour of playing with real, tactile toys.

Here, now, everywhere: Generali Central bets on presence

In-Depth

Nov 04, 2025

Campaign India Team

Here, now, everywhere: Generali Central bets on presence

Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.

Focus

Ganapathy Viswanathan

Gut only tells half the story

Brands rely on advertising research for their PR strategy. But these insights are designed for creative messaging, not behavioural or cultural context.