Advertising, Marketing, Media, Digital, PR News & more

Turning music catalogues into brands with cultural currency

From Stevie Nicks’ Barbie to Whitney Houston’s MAC line, Primary Wave shows how ...

FCB’s Dheeraj Sinha elected president of The Advertising ...

The performative male: When masculinity becomes a stage ...

S4 Capital revenue declines by 12.7%, headcount drops 8.9%

Turning music catalogues into brands with cultural currency

Marketing

21 hours ago

Vinita Bhatia

Turning music catalogues into brands with cultural currency

From Stevie Nicks’ Barbie to Whitney Houston’s MAC line, Primary Wave shows how legacy IP can anchor brands in contemporary culture.

Advertising

16 hours ago

Campaign India Team

FCB’s Dheeraj Sinha elected president of The ...

The association also named the new managing committee for 2025–26.

The performative male: When masculinity becomes a stage and brands enter the script

Opinion

19 hours ago

Madhukar Kumar

The performative male: When masculinity becomes a ...

Finance gurus, sneaker collectors, and wellness evangelists reveal how masculinity is now packaged as consumable cultural capital.

S4 Capital revenue declines by 12.7%, headcount drops 8.9%

Advertising

16 hours ago

Shauna Lewis

S4 Capital revenue declines by 12.7%, headcount ...

The company also downgraded its net revenue forecast for the year.

Can founder branding be more than just PR 2.0?

Marketing

1 day ago

Vinita Bhatia

Can founder branding be more than just PR 2.0?

As consumers demand authenticity, startups test whether founder-led storytelling builds long-term trust or risks becoming a fleeting PR façade.

Apple’s launch playbook: Design as spectacle, story and strategy

Opinion

1 day ago

Neethi Isaac

Apple’s launch playbook: Design as spectacle, story ...

These events prove products aren’t just unveiled but staged—where storytelling, emotion and restraint turn design into culture and memory.

Can a bank sell 'balance'? Inside Standard Chartered’s first wellness play with CMO Haymans Fung

Advertising

1 day ago

Can a bank sell 'balance'? Inside Standard ...

In a new three-episode, long-form video series, StanChart urges clients to look after more than just their financial health and well-being.

Streaming overtakes pay TV in Asia, content investment hits $16.1 billion

Digital

1 day ago

Staff Reporters

Streaming overtakes pay TV in Asia, content ...

In India, JioHotstar controls 56%, with Amazon Prime Video and MX Player taking another 25%.

Hakuhodo Data Labs pushes AI-led media optimisation with e-Genie upgrade

Marketing

1 day ago

Campaign India Team

Hakuhodo Data Labs pushes AI-led media optimisation ...

The launch is part of the company’s wider push to develop scalable martech solutions tailored for mobile-first, commerce-heavy markets.

India’s consumers redraw the map of aspiration

Advertising

4 days ago

Vinita Bhatia

India’s consumers redraw the map of aspiration

Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.

Digital

4 days ago

Scribbld wins Foot Locker India digital marketing ...

The account will be managed from its Mumbai office.

WPP boss Cindy Rose awarded $6.1 million in shares to compensate for leaving old employer

Advertising

4 days ago

WPP boss Cindy Rose awarded $6.1 million in shares ...

Shares will vest over five-year period.

Clarity cuts through advertising’s noise

Opinion

4 days ago

Gayatri Rana

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.

Dentsu names John Mescall as global chief creative partner amid strategic uncertainty

Advertising

4 days ago

Campaign India Team

Dentsu names John Mescall as global chief creative ...

Based in New York, he will work alongside Dentsu’s global chief creative officer, Yasu Sasaki, to define and raise creative standards across the network.

Welspun’s latest campaign flips ‘Kya Farq Padta Hai; into a punchline—using Vidya Balan’s ghostly alter ego to remind buyers that quality counts.

Focus

Gavin Buxton

Regional news: India’s advertising frontier goes ...

With over 146,000 publications across 200 languages, India’s news ecosystem offers brands contextual, hyperlocal storytelling at unmatched cultural scale.

Ashita Aggarwal

Voice AI at the frontline: Control or creativity?

Generative AI offers human-like conversations at scale—but can brands manage the risks without losing their authentic voice?

Darren Woolley

The Dentsu sale is natural selection; the dinosaurs ...

Dentsu’s sale, WPP’s turmoil, Omnicom and IPG’s merger chase all point to the fact that the giants of advertising are stumbling. As TrinityP3's Darren Woolley argues, this is natural selection at work. In the end, it's adapt or go extinct.