Advertising, Marketing, Media, Digital, PR News & more

Marico awards its integrated media mandate to Omnicom Media Group’s PHD India

Madison Media is the outgoing media partner, after bagging the account in 2019.

Coca-Cola reignites AI ad debate with new holiday campaign

Brands must back women’s sport’s future, not just fame

The great escape? What they don’t tell you about going ...

Toilet soaps dominate TV advertising in 2025: TAM AdEx

Marico awards its integrated media mandate to Omnicom Media Group’s PHD India

Advertising

5 hours ago

Campaign India Team

Marico awards its integrated media mandate to Omnicom Media Group’s PHD India

Madison Media is the outgoing media partner, after bagging the account in 2019.

Coca-Cola reignites AI ad debate with new holiday campaign

Advertising

10 hours ago

Shannon Miller

Coca-Cola reignites AI ad debate with new holiday ...

A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.

Brands must back women’s sport’s future, not just fame

Opinion

12 hours ago

Simran Malik

Brands must back women’s sport’s future, not just fame

The next era of Indian sports marketing will be shaped not by post-victory endorsements, but by brands investing early—before medals, fame and full stadiums arrive.

The great escape? What they don’t tell you about going independent

Opinion

10 hours ago

Edward Usher

The great escape? What they don’t tell you about ...

Life after the network machine: the highs, the headaches and the surprising truth about creative freedom.

Advertising

9 hours ago

Campaign India Team

Toilet soaps dominate TV advertising in 2025: TAM AdEx

Hindustan Unilever and Reckitt remained the largest spenders, even as muted consumer demand saw FMCG companies tightening their ad budgets.

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

The Work

11 hours ago

Charlotte Rawlings

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Because someone needs to tell the kids to ditch their tablets and phones in favour of playing with real, tactile toys.

Meta’s India penalty turns spotlight on consent economics

Advertising

1 day ago

Campaign India Team

Meta’s India penalty turns spotlight on consent ...

As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance shape digital advertising strategy.

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

Advertising

1 day ago

Vinita Bhatia

Snapchat’s ad bet finds an ally in IAS as inbox ads ...

As it deepens its partnership with IAS for third-party verification, the social media platform is redefining chat as a measurable, brand-safe advertising frontier.

Media

1 day ago

Campaign India Team

40% of agency executives see retail media as a ...

WARC's 'Future of Commerce Media' report pegs global retail media ad investment this year at $174.9 billion, up 13.7% year-on-year.

Marketing

1 day ago

Adnan Pocketwala

How a bad brand name can kill future growth

Naming a brand needs science, not serendipity; blending a methodical approach, linguistics, semiotics, consumer psychology and strategic foresight.

ICC World Cup: Where does women’s cricket stand after historic win?

Advertising

2 days ago

Shannon Tellis

ICC World Cup: Where does women’s cricket stand ...

The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand value or long-term growth?

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

Marketing

2 days ago

Vinita Bhatia

QuickAds’ $1.7 million bet: Can AI fix advertising’s...

Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a guessing game into a measurable science.

Advertising

3 days ago

Vinita Bhatia

Why Shah Rukh Khan still rules India’s brand ...

From Doordarshan to digital, he has not just adapted to India’s changing media landscape, but helped shape it. As he turns 60, what makes him adland’s most bankable brand?

When interesting AI work often gets lost in translation

Opinion

2 days ago

Upasna Dash

When interesting AI work often gets lost in translation

It is time to reframe AI and why the world’s most transformative technology needs a new language.

Media

2 days ago

FCB Ulka wins creative duties for Bajaj Almond ...

The mandate, awarded after a multi-agency pitch, tasks the agency with leading strategic and creative communication across platforms.

The Work

Here, now, everywhere: Generali Central bets on presence

In-Depth

2 days ago

Campaign India Team

Here, now, everywhere: Generali Central bets on presence

Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.

Learning beats swagger in Jaro’s new office lesson

Advertising

Oct 31, 2025

Campaign India Team

Learning beats swagger in Jaro’s new office lesson

Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.

Bingo! turns ‘Big No’ into its boldest punchline yet

The Work

Oct 28, 2025

Campaign India Team

Bingo! turns ‘Big No’ into its boldest punchline yet

A hidden-camera stunt, anagrammed self-roast and dramatic new packs mark Bingo!’s audacious reboot in North India’s snacking turf.

Dreams, detours and doorsteps: Housing.com’s humorous take on life upgrades

Advertising

Oct 29, 2025

Campaign India Team

Dreams, detours and doorsteps: Housing.com’s humorous take on life upgrades

Leo Burnett’s new campaign for real estate platform turns life’s financial ups and downs into a witty reminder that every twist deserves a new home.

Xiaomi turns mispronunciation into marketing mayhem this Diwali

Advertising

Oct 16, 2025

Campaign India Team

Xiaomi turns mispronunciation into marketing mayhem this Diwali

The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.

Advertising

Oct 09, 2025

Campaign India Team

Azorte turns ‘mid’ into momentum

The brand’s latest campaign flips Gen Z’s fear of mediocrity into self-assured style, making the messy middle a power move.

Walls talk again as Asian Paints brings back familiar hues

Advertising

Oct 15, 2025

Campaign India Team

Walls talk again as Asian Paints brings back familiar hues

The company revisits its iconic ‘Har Ghar Kuch Kehta Hai’ with a modern spin, spotlighting how today’s homes tell their stories differently.

Focus

Sudish Balan

When AI turns to humans to feel human

Anthropic and OpenAI recently turned to human-led creative shops to tell their story. They didn't market AI's efficiency or speed, but empathy.

Anshul Garg

Quick-commerce: The rise of a new consumer ...

The age of instant commerce has arrived. The question is: are you architected to win?

Vedant Kedia

Not just a pour: The currency fuelling India’s ...

The industry has moved from a transactional market to one driven by unique shareable experiences that turn consumption into an expression of the consumer’s identity.

Venkat Mallik

Duplication blindness: Why India urgently needs ...

The rise of digital technology has splintered media consumption across multiple platforms and devices. The problem is no longer a lack of data, but a lack of interoperable data.