FCB's Tyler Turnbull set to be appointed CEO of McCann Worldgroup

Move comes after Omnicom acquired IPG last week.

Neeyat 3.0 maps India’s credit decisions to lived reality

Omnicom-IPG is now one company. The tough questions ...

Garage Worldwide welcomes Ashish Chakravarty as partner ...

WPP defers some pay reviews to 2026

14 minutes ago

FCB's Tyler Turnbull set to be appointed CEO of McCann Worldgroup

Move comes after Omnicom acquired IPG last week.

6 hours ago

Neeyat 3.0 maps India’s credit decisions to lived ...

Piramal Finance’s marketing campaign reframes lending through ethnographic insight, regional nuance and a distribution engine built for semi-urban India’s next wave of borrowers.

6 hours ago

Omnicom-IPG is now one company. The tough questions ...

"If you're not asking, you're assuming. And in a post-merger environment, assumptions are expensive," writes Kevin Freedman.

1 hour ago

Garage Worldwide welcomes Ashish Chakravarty as ...

His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.

5 hours ago

WPP defers some pay reviews to 2026

It is understood the deferral affects all WPP networks.

3 days ago

Does India need aspirational masculinity?

As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.

4 days ago

Despite talent war, only 25–30% of Indian GCCs are ...

With 60% of GCCs poaching from each other, Global Capability Centres must craft a compelling employer value proposition.

3 days ago

The growing siren call of Black Friday

How an American holiday won the hearts of Indian consumers.

4 days ago

Agency of the Year 2025 Awards - Three decades of ...

December means one thing for agencies across Asia-Pacific: Agency of the Year. These awards have been running for over thirty years now, and somewhere along the way they became the industry standard for measuring who's actually doing work that matters.

4 days ago

Omnicom closes Interpublic acquisition for final ...

Acquisition creates largest holdco based on revenues for the first nine months of 2025.

4 days ago

How India’s VFX and post studios are powering ...

India is no longer an outsourcing destination; it is a trusted, creatively mature partner in the global content supply chain.

4 days ago

Omnicom-IPG: How the merger will reshape the ...

Campaign Red examines how a merged Omnicom-IPG compares to the remaining 'big four'.

Nov 26, 2025

Burson appoints HS Chung as CEO for Asia-Pacific

Based in Seoul, she will oversee the agency’s business in India, Australia and New Zealand, Indonesia, Malaysia, Singapore and Thailand.

Nov 26, 2025

Creators aren't the destination; they're often a ...

As AI scales, Edelman’s president of Integrated Solutions and Delivery believes that the real battle is protecting trust and originality. In 2026, integration is inevitable, but integrity is not optional.

Nov 26, 2025

Accenture invests in AI upstart Alembic to further ...

Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.

The Work

7 hours ago

India’s credit confusion gets a confidence boost

Yes Bank’s ‘Score Kya Hua’ turns credit literacy into a creative, data-smart CSR push—nudging Bharat to understand the power of three digits.

3 days ago

Avaada sheds light on the dark side of the data centre

Visualising the energy cost of curiosity, its latest campaign links innocent queries to grid failure in a power-hungry digital economy.

4 days ago

Gen Z dating gets a reality check with Tinder’s ‘School of Swipe’

The mobile-first hub helps young daters navigate emotional cues, boundaries and safer connections.

Nov 18, 2025

WhatsApp slows down to show what distance feels like

A near 10-minute film turns everyday voice notes into a rural love story, offering a fresh lens on long-distance relationships in India.

Nov 13, 2025

Life in the fast lane: Navi UPI’s Hurrypur hits top speed

The campaign turns the everyday rush of modern life into a witty ode to instant payments and blink-and-you’ll-miss-it convenience.

Nov 12, 2025

When Bullet meets the Hall: A symphony in steel

Royal Enfield’s latest campaign, The Ballad of the Bullet, turns a 124-year-old icon into music — quite literally — at London’s Royal Albert Hall.

Nov 10, 2025

McCann hits the right note with Hero Splendor’s life symphony

Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.

Focus

The ‘green’ cost of FOMO

How short-term sales spikes, such as Black Friday, are rewiring consumer behaviour.

Gut only tells half the story

Brands rely on advertising research for their PR strategy. But these insights are designed for creative messaging, not behavioural or cultural context.

Why leaders must rethink how they conduct layoffs

With advertising holdcos restructuring, HR heads and even CEOs need to hesitate before outsourcing these conversations to tech.

Friendship, fashion, and the female gaze

Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.

Events

Nov 13, 2025
Mumbai

Campaign India Digital Crest Awards (CIDCA) 2025

Celebrating India’s most creative, effective, and tech-led digital marketing work.

Jul 03, 2025
Bombay Cocktail Bar, Andheri (W), Mumbai

Campaign India Film Crest Awards 2025: Winners ...

These awards recognised and rewarded ad films based on craft that are created, aired, or released between January 1, 2024 and February 28, 2025.

Jun 30, 2025
The Tata Theatre, NCPA Mumbai

Cannes Homecoming 2025: Join the grand welcome for ...

Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes Homecoming 2025 celebration.

Feb 19, 2025
India

PR Awards India 2025

Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.

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