Jab we ‘Met’ Shah Rukh Khan
King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers ...
PR
7 hours ago
Jab we ‘Met’ Shah Rukh Khan
King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.
Advertising
4 hours ago
India’s six-pack makes Cannes Lions shortlist jury cut
This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various categories.
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Advertising
6 hours ago
Monks owner S4 Capital reports 11.4% revenue drop ...
Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.
Advertising
6 hours ago
Google AI Max and SEO: What it means for brands and ...
Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.
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Advertising
1 day ago
Lowe Lintas wins Cofsils communications mandate
Lowe Lintas has been appointed as the brand and communications agency for Cofsils, a throat relief product under Cipla Health, following a competitive pitch.
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Digital
1 day ago
Are brands right to allow machines to handle customer service?
While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions about a balanced approach that combines technology with empathy.
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Advertising
1 day ago
History of GroupM 2003-2025: The world's largest ...
Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.
Advertising
1 day ago
Google introduces AI Max to search campaigns
Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.
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Advertising
2 days ago
GroupM to merge agency brands into single P&L
WPP to 'sunset' agency specific job titles in the shake-up.
Media
1 day ago
Era of mediocre content to end soon, says Sony ...
Asia Video Industry Association (AVIA) organises 'Future of Video India 2025' conference to discuss issues regarding content creation, distribution, monetisation, and regulations.
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Advertising
2 days ago
JioStar launches influencer marketing platform ...
The data-led platform will provide brands with audience intelligence, talent discovery, and real-time performance tracking.
Advertising
2 days ago
Jaguar Land Rover launches global creative agency ...
Accenture Song is the incumbent on the account.
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Advertising
4 days ago
From clicks to conversions: Shaping brand success ...
AI gives businesses the power to reduce drop-offs and increase conversion, not by shouting, but by listening, says Engati managing director and co-founder.
Marketing
3 days ago
Not your agency, not yet SaaS: BrandPipal picks a ...
The new venture incubated by NLB Services bets on Marketing-as-a-Service to cut through bloated retainers, fragmented teams, and creative-tech silos. The model? Modular, measurable, and built for scale.
Advertising
3 days ago
Is there more to adland's talent crisis than we think?
OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the creative promise we sell and the operational reality we deliver?
The Work
Advertising
4 days ago
Indian brands focus on honouring motherhood beyond clichés
From education to villas to watches to pregnancy cravings, campaigns promote meaningful gifting for Mother's Day 2025.
Advertising
2 days ago
Kohl hard truths: When nostalgia meets no-smudge tech
Renée Cosmetics revives a desi beauty ritual—with a waterproof twist—to remind us that some traditions just won’t budge.
Advertising
May 02, 2025
Brands leverage the ultimate marketing playground as IPL enters May
From travel tickets to cars to bikes to relishing snacks—IPL campaigns hit sixes as the summer holidays begin.
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Advertising
May 02, 2025
When hands do the talking, the message hits home
A factory-floor film swaps voiceovers for sign language, as Godrej Consumer Products Ltd uses its employees with disabilities to spotlight silent strength and workplace equity.
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Advertising
Apr 30, 2025
From rote to woke: Intel's AI rewrites study time
By putting understanding before memorising, the ad shows how Intel’s AI PCs make a smart play for the future of education.
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Advertising
Apr 29, 2025
Horlicks puts mischief back on the growth chart
In a world chasing report cards, its new campaign, created by FCB Neo, argues that curiosity—and a little rebellion—are the real success metrics.
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Advertising
Apr 28, 2025
When tea hits the high notes: Brooke Bond’s musical brew
Turning steam into symphony, Taj Mahal Tea brews emotion, art and culture into its latest multi-sensory activation.
Focus
Cannes daily global podcast: Elon Musk puts free ...
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Cannes daily global podcast: Craft and entertainment...
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Cannes daily global podcast: Big wins in audio, ...
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Cannes daily global podcast: Awards preview and new ...
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
Events
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Awards
Apr 30, 2025
Campaign India Film Crest Awards (CIFCA), 2025
Great news! Entries for the Campaign India Film Crest Awards (CIFCA) 2025 are now open. Act fast!
PR
Feb 19, 2025
PR Awards India 2025
Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.
Marketing
Apr 24, 2025
Event Marketing Awards 2025
Honoring the exceptional achievements in event marketing
Awards
May 26, 2025
Women Leading Change Awards 2025
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
PARTNER CONTENT
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PROMOTED
Apr 23, 2025
MMA’s Data Unplugged advances CX for all with AI; ...
From inclusive CX powered by AI to agentification and martech maturity, the 5th edition of Data Unplugged India unpacked what it takes to deliver customer obsession at scale - with leaders from Hindustan Unilever, Britannia, Zivame, Flipkart, Google, Axis Bank, Haleon, Exotel and more.
PROMOTED
Mar 11, 2025
Breaking the 'Pink Aisle': Reshaping women-targeted ...
SOUNDING BOARD: MMA Global India’s Linkedin Café panel discussion held on Women's Day 2025 questioned outdated gender biases in women-targeted marketing, emphasising the need for inclusive approaches.
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PROMOTED
Feb 25, 2025
19th Pune Design Festival to focus on sustainable ...
The 2025 edition of the Pune Design Festival (PDF), organised by the Pune chapter of the Association of Designers of India, is set to take place on 28 February and 1 March at Hyatt Regency Pune.
PROMOTED
Jan 25, 2025
Axis Bank redefines PIN security with the Devanagari...
Celebrating Republic Day with a pioneering step in banking.
Videos
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