worldwide creative director

'Our product is applied creativity; the better it is, the more we sell': John O'Keeffe
Aug 28, 2014
Campaign UK Team

'Our product is applied creativity; the better it is, the more we sell': John O'Keeffe

WPP's worldwide creative director talks to Kate Magee about Cannes, creativity and why he must learn to use provocative soundbites

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