wam
Jun 26, 2012
Starcom MediaVest Group launches Web+TV optimiser in India
The new optimiser will allow media planners to evaluate plans fluidly between TV and digital, according to the agency.
Nov 02, 2010
Web Audience Measurement launched by IMRB
The panel-based service is modelled on TAM and RAM from the research agency.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
