union bank
Union Bank helps realise shared dreams, with speedy loans
Watch the ad films conceptualised by DDB Mudra here
RK Swamy BBDO, DDB Mudra in Union Bank of India panel
The Union Bank of India has empanelled six agencies including RK Swamy BBDO, DDB Mudra (incumbent), Interpub, Aakar Advertising, Crayons and Sobhagya Advertising following a multi-agency pitch.The first round of the pitch saw participation of about 30 agencies out of which 10 were shortlisted for the second round.No official confirmation was available at the time of filing this report. Details to follow
Union Bank reinvents itself
As a part of its rebranding exercise, the Union Bank of India has launched a new campaign which has been designed by Mudra Communications. As reported earlier, Union Bank has revamped itself and has changed its logo.The campaign was created to given an interpretation of what the bank stands for now. "The campaign shows that there are people who share your dreams and the dreams get stronger when they are shared," said Bobby Pawar, chief creative officer, Mudra Group.
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