thematic

7UP pushes its ‘fresh and cool’ positioning in new thematic campaign
Feb 04, 2010
Campaign India Team

7UP pushes its ‘fresh and cool’ positioning in new thematic campaign

Pepsico has rolled out a new thematic campaign for its lemon-flavoured beverage, 7UP. The campaign expands on the theme of ‘lemon refreshment’ with an aim of reiterating the ‘fresh and cool’ positioning of the brand.

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