tendulkar
Sep 17, 2021
After Manchester United and Sachin Tendulkar tie-ups, Apollo Tyres turns to esports for rural consumers
Apollo Tyres' Satish Sharma, president, Asia Pacific, Middle East and Africa, and Remus D’Cruz, head of sports marketing, discuss how the brand has looked at traditional sporting properties as well as esports to attract audiences
Oct 08, 2009
Dhoni most persuasive brand endorser: CelebTrack
M S Dhoni has the strongest persuasion power amongst brand ambassadors, states findings from CelebTrack - the joint study by Percept Talent Management and Hansa Research.
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