tech
Why creativity remains at an all-time premium
The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.
Apple revenue falls for fourth consecutive quarter, despite iPhone and services highs
Revenue from advertising, subscription fees and app developers continues to command a greater share of Apple’s revenue as it faces headwinds in its core hardware products
Wunderman Thompson develops tech to analyse emotional responses to ads
Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to
Annalect India acquires tech and creative capabilities of Hangar India
Plans to provide holistic solutions to clients in the fields of technology, media services, marketing science and creative services
Living with a predictive genie: JWT mobile trends for 2013
Consumers have not only become used to life in a cloud of connectivity, they expect it and demand more from it, says the agency’s report
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