tam adex
IPL 17 sees record 59% increase in ad categories, fuelling fierce brand competition
The latest TAM Sports report finds the Indian Premier League (IPL) remains a pivotal period for advertisers.
Radio continues its dream run in 2023, as digital falters in FMCG ad volumes over 2022: TAM Adex
Television recovers to show 3% growth in 2023 over previous year.
TV ad volumes for auto category sees a spike of 50% in H1 2023: TAM report
Maruti Suzuki's Fronx was leading the race
Radio ad volumes see a boost of 72% in H1 2023 over 2021: TAM report
LIC of India topped the list of advertisers in Jan-Jun’23, followed by Maruti Suzuki India
BFSI ad impressions on digital saw a 91% surge in Jan-Jun’23 over Jan-Jun’22: TAM report
The BFSI sector's ad volumes on television and radio also witnessed growth, even as print saw a fall of 7% during the same period
SRK tops celebrity endorsements on TV: ADEX data
In TAM's Adex analysis of celebrity endorsement on TV during H1 '08, 'Celebrities' of the Indian film industry garnered the largest share (81%) followed by 'Sports' and 'TV Stars' with 16% and 3% share respectively.'Bollywood Actors' led with 47% share of celebrity endorsement ad volumes on TV followed by 'Bollywood Actresses' and 'Sports' personalities with 34% and 16% share respectively. Shah Rukh Khan, MS Dhoni and Hrithik Roshan were the top three celebrities with maximum number of advertisers endorsed by them during H1 '08.
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