sports sponsorship
Sep 06, 2023
Why brands need to play catch up when it comes to opportunities in women's sport
The FIFA Women’s World Cup 2023 was a turning point for women's sport, but while some brands are capitalising, others are still slow to recognise the opportunities to reach a highly engaged audience
Aug 01, 2012
Airtel ties up with Mercedes AMG Petronas for Indian GP
Building on its title sponsorship of the Grand Prix, the telco brand will develop co-branded merchandise with the F1 team and offer mobile content
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